Richard Lucas August 2015

When Google for Entrepreneurs announced that it was leaving Kraków and opening its Campus in  Warsaw many people in Kraków Startup Commmnity were a bit disappointed. However, it is better that Google Campus  in in Poland than elsewhere, and as  Dawid Ostrowski of Google Developers Relations pointed out Krakow has a lot of lessons to share in terms of building a dynamic startup community. Borys Musielak is one of the leading lights of the Warsaw Startup Community, on the board of Startup Poland  and the founder of Reaktor .   I saw that their birthday party was full/sold out. See the comments here  and thought that it was appropriate to wish Reaktor and the Warsaw startup community all the best, happy birthday, (and let’s gently compete to see who has the first Polish Unicorn – go Go Azimo 🙂 Go Base, Go Brainly… (I think Integer and Comarch may be their already 🙂

For the benefit of those who are thinking about how to do large scale and positive events in Warsaw, I am sharing how the first X-Massive party came into being in 2013.

Community building is a process and doesn’t happen overnight.

It is very important to make your events welcoming and positive for the new comer, who doesn’t know anyone, have any contacts and is wondering if entrepreneurship and the startup community is a  place where they will feel welcome.

See Open Coffee Krakow and Hive values.  my post on Community Building, based also on my experiences in the TED and TEDx community and Global Entrepreneurship Week initiatives.

#OMGKRK stands for positivity,  optimism sharing and support. Go Warsaw Sto Lat Reaktor.

Richard  Lucas

We appreciate what Google For Entrepreneurs did here, and are thinking about doing a Google For Entrepreneurs Krakow (fan club) meet up in September October to which of course you are all will be invited. (This idea is inspired by TED-ster Clay Shirky and his story of Josh Groban and the Grobanites, Read more here ). If anyone reading this wants to help or get involved, drop me a note on Linkedin or Facebook.

This is the comment thread that kicked off the party, It took a few hours to get 90% of the Krakow community on board.

23 November 2013 · End of year startup community “un-party” with TEDxWarsaw Salon/Couchsurfing style icebreakers

Last year with MSFBCC I organised the below party for the startup community.

If you are interested in helping do something amazing this year, come to a planning meeting Wed 27th evening at 19 @ Nowa Prowincja Bracka 3-5. send me a note if you are coming.

See More

Together with Małopolskie Studenckie Forum Business Centre Club – the most active pro business student community in our region, Hive are proud to invite you to our Christmas party Tuesday, 18…
HIVE53.COM
Richard Lucas
 (March 2018 update –  Open Coffee Krakow is now in Rynek Glówny 28, thanks to Philippe Wahab and is in great shape. We organise our events on Meetup here    The leaders are Lorenzo Brigatti, Kamil Łopata  and sterling support from Jan Marczyński/  You can watch what happens with Facebook live here
now back to my post from 2015
July 2015
Open Coffee Kraków  is on the move -> this time to Colab our next meeting is on 16th July at Colab  ul. Romanowicza 4
as usual at 08:00 sharp
Open Coffee Krakow
It’s been a journey since we started.   www.ockrk.co/OpenCoffeeKRK/1
Since Marta’s announcement at a Hive meeting late 2012/early 2013 about her idea of a  Brad Feld inspired Kraków version of Open Coffee, and her feeling that a morning “un-meeting” made sense, Open Coffee Kraków has boomed, shrunk, split and re formed. At one stage – this child of Ela Madej and Piotr Nedzyński’s Hive53.com  was larger than Hive itself.
The spirit of a “participant led, un meeting, where the focus is not on speakers but positivity, support, open-ness and inclusiveness”  is alive and well. Personally,
I’ve much enjoyed telling people about
 – our strict rules concerning commercial promotion “”we are in favour”
– that Kraków stands for internationalism, trade and open-ness
–  making people  clap and applaud each other, (and government officials when they come)
– playing mood bending Mrs Mills Stripe piano as our theme music at 07:30. I still am determined to lead a Honky Tonk Winifred Atwell piano revival in Krakow.. ,, anyone who wants to help make this happen – get in touch.

– I loved writing the FAQ including not very subtle passive aggressive Q&A like those here. (2018 update the FAQ is now on our meetup page http://meetup.com/opencoffekrakow)

. 8 8. You ought to do A B and C  and this  Why don’t you do X  and this one  here 

 I know that there are people who for OCKRK has changed their jobs and lives.
This is not the place to thank our coders Aliaksei, , faithful regular attendees and volunteers like Łukasz, photographers like Andrzej or bloggers like Wojtek, our generous sponsors and partners like those listed here and above all Marta for making it happen.
Since our first meeting in Dynia on Krupnicza, Open Coffee Kraków has evolved, grown, got smaller, and  spread.   We moved to Charlotte on Pl Szczepański, had many happy months  at Google for Entrepreneurs Kraków supported by Dawid  Paulina and Wojtek, and in recent months been in Kraków’s “diplomatic quarter” at Ambasada Krakowian on Stolarska.
One of our spin offs  Open Coffee Colab, under Kamil’s able leadership has grown to be bigger than our recent meetings on Stolarska, and after discussions with Marta and Kamil we decided for now to merge the events and have one event every two weeks in Colab.
Action item
The spirit is intact, the power is with us we still want and look for support. engagement and involvement.  Please give Kamil, Marta and myself the maximum support  –  and keep the spirit of Kraków and OMG alive.
Richard
PS  
Following discussions at Bitspiration I’m thinking for doing an Google for Entrepreneurs Krakow (fans)  meetup in September. which if successful may turn into a regular event  – to help support and celebrate the fact that Google Campus is coming to Poland. Watch this space.
Richard Lucas
14th June 2015

A standing ovation for Alina Malocha at TEDxKazimierz 2017

Introduction  

So it’s early Sunday morning and  TEDxKraków came to a close yesterday.  Not everyone knows about TED and TEDx. A very  successful businessman and friend called John told me just last week  – “I really must look into this TEDx thing”.  Here is a short introduction about TED and TEDx by Chris Anderson.

For my friend John maybe the TED journey lies ahead (He gave a talk at TEDxKazimierz in 2017)

For me TED.com and TEDx is such a part of my life that the  “My TED story” section  on my profile on TED.com  reads

“I curated TEDxKazimierz in 2015. I spoke at TEDxKraków about running a global movement with no budget via a Facebook group, and at TEDxWrocław Salon about it never being too late (or early) to get into entrepreneurship   I’ve been a sponsor, speaker, team member, co-organiser and supporter of or at  TEDxKrakow, TEDxKrakowCinema,  TEDxYouth@Krakow, TEDxYouth@Podgorze, TEDxWarsawSalon, TEDxWarsawPresidentialPlace I set up the TED and TEDx fans and Travel and Meetup Club on Facebook which aims to bring Couchsurfing values and practice to TED and TEDx fans  I use TED.com talks in enterprise workshops I run in schools and universities as a volunteer on the Polish committee for Global Entrepreneurship Week.   I believe TED is part of my optimistic vision of the way the world should be. I interview TEDx-ers and TEDx speakers on my blog  I like people who like TED. I’ve transcribed a TEDx talk for the Open Translation Project.”
I could write more – but the form only allows 1000 characters.
The purpose of this article is to state why TED and TEDx are so important to me and could be important to you.   I see it is as follows:
Everyone will do something with their lives  – from the terribly destructive –  through the average –  to the sublimely positive.
As Ashton Kutcher said in a talk worthy of the TED stage to the Teen Choice awards
“”you can build your own life that other people can live in. So build a life. Don’t live one, build one. Find your opportunities”.
Just as everyone has  choices as to whether they do the most important things they have to do every single day of their lives, everyone has the possibility and choice to live the best version of their life if they want to.  
 TED and TEDx greatly increase the chances that you can have a happy and productive life.   

As Sam Cook said in his TEDxKazimierz talk 23rd May this year

“you should aim to chose the career and job you love so much you would pay to do it”.

My brother Edward Lucas who spoke both at TEDxKraków in 2011 and TEDxKazimierz in 2015 sometimes said of his work at The Economist that
“I would pay to do what I do”.

In the Project Kazimierz podcast interview with Daniel Ciupryk (aka MC Silk) who had a viral Youtube hit   says “minute 46:11

” It might sound, you know, too simple, but it was said a lot… Really it’s the thing that you have to find the thing that you really love because if you don’t find it, then you try to focus on things that will give you money or fame, you won’t be good at it because you can only be good at things that you love because you will try and get up, and try and try until you reach that satisfaction level. And even though you might earn money on the other things, but still it won’t be success because you will be doing things that you don’t like for the rest of your life. You can only be great at things that you love because you will spend your free time, you’ll be thinking about it even though you’re not at work, and you will win over people that don’t love that thing that as much as you love it.”

TED-sters and TEDx-ers are not paid. Not the teams, the volunteers, nor the speakers. They are a group of people who:
–  work together for free to promote the idea that there are ideas worth spreading.
 – look for ideas worth spreading and projects worth promoting in their community and networks,
 – encourage people to give the talk of their lives in up to 18 minutes,
 –  put them on both a stage in front of a local community and on the internet in front of  a global audience for ever
 TED has migrated beyond its original domain of a conference about Technology Entertainment and Design-  to give leaders and activists from all walks of life a platform.
Why?
Why do TEDx-ers  spending their time like this help others improve their chance of living a useful life.
It is because TED and TEDx are  an intoxicating cocktail of inspiration, connection, example, positivity, entrepreneurship, optimism and  energy, embodied in the community of speakers and attendees, and the values they share. 

You are bombarded by ideas from the stage.

How can someone not be inspired by David Eagleman  whose talk was shown to TEDxKraków yesterday. I tracked David down, and we discussed with Scott Novich whether I could help promote his technologies here in Europe, Will anything come of it ? – I’m not sure. But a key step was the way a fabulous project reached  a global audience via TED.  TED started the conversation.

Piotr Wilam  technology entrepreneur and leading light and role model for the Polish startup community  yesterday talked about the importance of sustaining the community. He showed a slide featuring Estimote   as one of Kraków’s leading  Internet of Things –  IoT – cluster companies (declaration of an interest, I am an investor in Estimote)

Estimote in Piotr Wilam's TEDxKrakow talk

Estimote in Piotr Wilam’s TEDxKrakow talk

Jakub Krzych and Łukasz Kostka who founded the company started talking about the idea of Estimote at an earlier TEDxKraków in 2012.    So it is not just the fantastic ideas but the examples and role models of people you meet at TED or TEDx-es.   It is not just the super successful entrepreneurs and scientists like Tal Golesworthy’s  who repaired his own heart. It is also the inspiration of being surrounded by people who share optimistic, positive values based around the TED mission of “ideas worth spreading” and who are ready to devote their time and energy to the cause.

In our wired, technologically connected word we have more and more choices about who we hang out with and how we spend our time.  Instead of doing whatever you normally do with the people you normally hang out with you go to  a TEDx.

Who would rather hang out with?  People who are more into ideas or would rather go shopping? – if you prefer shopping, TEDx is not for you.

Spending time at a TEDx can be a bit of a reality distorting/mind bending experience for people who are not used to it.

If you are cynical and pessimistic, believe that the people in charge of things are typically only interested in feathering their own nests and looking after themselves, then a TEDx is a bit of challenge, to put it mildly.  An army of volunteers,  great speakers  – many of them busy and successful in other walks of life – devote hundreds and thousands of hours to make an event for you for free (Some TEDx-s charge, usually when they do it is  enough to cover costs)

Chris Anderson  – Curator of TED – gave a great talk about how the combination of attention, desire and instant global communication is accelerating innovation.   But it is not just the ideas but the people, because ideas worth spreading need to be put into action.   At a TEDx you are not just exposed to new ideas – but also meet people who are also interested in new ideas and are often doing something to put their ideas into action.
 TEDx-es also act  as filtering devices. I sometimes meet people who didn’t go to a TEDx because they applied too late to get a ticket, but if they cared they would prioritise it , or they had something else to do (no comment).  You meet a more interesting type of person at a TEDx
A word of caution –  there are no guarantees or certainties in life.  I cannot guarantee that a TED or TEDx you go to will be brilliant, that you will like all the talks, you will meet the love of your life. There is always a risk of disappointment.  When I’m responsible I take very seriously issues of making events fun friendly and welcoming. I’ve written about this in another blog post .  What I can say is that for sure you are likely to meet people who are into ideas  – and that makes them  more interesting than average.
Having done my first TEDx – TEDxKazimierz  –  on 23rd May 2015 I am considering whether to apply to do it again. It’s a huge commitment of time, energy and emotion, with much more stress than I expected. The talks are not uploaded yet  – but they will be soon,  When they do go on line you do nothing else see 90 year war hero prof. Wojtek Narębski give the talk that got him a totally deserved standing ovation
Professor Narębski on the TEDxKazimierz stage_TEDxKazimierz
For me his speech alone made the event worth doing.   At the end of this post I’m posting some of the positive comments I got about TEDxKazimierz thanks to the TED feedback process  – which make me think that if I can put the right team together I want to do it again. (so if you want to help fill in the form here) .
At just one TEDxKraków yesterday –   I was able to exchange words with
Ewa Spohn TEDxKrakow,
Ralph Talmont TEDxWarsaw
Michal Kasprzyk TEDxWrocław,
Tal Golesworthy, whose talk was on TED.com,
Agata Wilam – Children’s University,  who will become a talent scout for the next TEDxKazimierz, to welcome
Piotr Wilam  – Innovation Nest
The elite club of TEDxKraków talk giving alumni,
Małgorzata Kuś of the TED Open Translation Project,
Joanna  Łasocha,
Lech Madej,
Wioletta Dec,
Agata Wierzbicka
TEDxKrakow team,
Justyna Skowyra,
Radek Szczygieł,
Łukasz Siatka,
Ania Bywanis-Kwiecień of the TEDxKazimierz team
Ramon Tancinco Cisco and TEDxKrakow speaker
Bartosz Józefowski,  of Kraków Technology Park and leading the Startup Community in Kraków,
Krzysztof Kobyłecki and Michał Kalina of Innovation Nest,
Marek Wierbicki of Seedlabs
as well family and other friends, talk business with Flytech – a drone company, and meet a potential marketing manager for one of my businesses.
TEDx really is too good to be true – but at the same time it is completely real.
I loved  Stephen Coates talk about how people risked and lost their freedom in the USSR for the love of music. A timely reminder of how lucky we are to be free, and Ryszard Źróbek’s presentation of the Nowodworski choir was charming and emotional.
So thanks to all at TED.com HQ,  at TEDxKrakow and everyone else from sponsors to volunteers  who make such wonderful events possible.
Richard
Curator
TEDxKazimierz

Positive comments about  TEDxKazimierz from the TED Post event e-mail  survey.

TEDxKazimierz team on stage
Note This is not the full report. There were some negative comments (three  about one singer – which I accept will publish and address in detail elsewhere). this is a positive pro TED article so you see the sanitized version here)  98 responses (17 passives, 74 promoters, 7 detractors) 61 rated the event 10/10 max  14 rated the event 9/10 12 rated the event 8/10,  5 rated the event 7/10 3 rated the event 6/10  1 rated the event 5/10  2 rated the event 4/10  1  rated the event 0/10.

“that was a great experience”

|Event was very well organized, speakers were great and there was free food too 🙂

“Great organisation and fantastic guests. I have not known anyone there, but i had wonderful and inspiring time.”

“it was wonderful and very … personal!!! Exceptional experience!”

“TEDxKazimierz really was a special event for me. It was always my little wish to partecipate in TED. The fact it was organised in Krakow, in Kazimierz, was an additional adventage. The people who organized the event gave a heart to it. It was a pleasure to be there, see and meet so interesitng and motivated people who created this special

atmosfere and invited so amazing speakers. I think everyone should have this opportunity to, at least once, be and attendee of TED or TEDx.”`

“Everything was perfect ! :)”

“It was an amazing event where I could meet really awesome people. The variety of topics was really wide so everyone could find something for themself. ‘Age has no limit’ from so many different perspectives. So positive and developing”

“It was a very interesting and diversified event.”

“I had a really great time! It was something interesting. High level of organization, interesting program, good speakers give me a good motivation for self development. The topics mentioned at the event were really inspiring.”

“Great speakers, awesome music and people. The event was organised for the first time, but everything was great :)”

“I love watching TED and TEDx talks, but taking part in TEDx is 100 times more exciting. TEDx Kazimierz heleped me to find new inspirations and meet amazing people whom I would propably wouldnever meet otherwise.”`

“The conference was very well organized. Invited interesting speakers.

“Speeches were accompanied by interesting workshops. Ensured the possibility of linking with each other guests so that they can meet each other and referring interesting contacts. The event was accompanied by a great atmosphere. The organizers took care of the guests.”

“Good range of speaker, authenticity in enthusiasm of the organisers, valuable community spirit”

“It was an amazing experience – eye-opening and really worth taking part in. excellent event. good speakers, good organizers.”

“It was an inspiring and even moving event, with many great people taking part. All speeches were great, but some of them were truly amazing. Best way to spend your saturday!”

“ I loved the topic and the speakers. I think the atmosphere was great. I met two people who I will definitely cooperate with. Oh, and I just loved Richard’s way of running the whole event:) Thank you! “

“It was for the first time in my life I could experience Tedx live. Real people, real challenges, real emotions. What I appreciate the most is the passion in Tedx talks and in the choice of speakers. Very inspiringday. “

“Diverse speakers, interesting topics, good organization! Totally wouldrecommend the event to others, what I am already doing! “

“It was great event, great quality speakers, great organization”

“Great event! For sure worth spreading!”

“great and content of all presentations was very interesting. I will definitely participate in the next edition.””

“was a great conference that helped me to rethink what and why I am doing today. I believe that participation in event like that would be valuable experience for any of my friends and colleagues. “

“It was an unusual experience, which has already influenced my life.”

Everything was alright

“it was motivating event. Great job guys !”

““Po prostu było ciekawie, organizacja wypadła dobrze, a ekipa, która się tym zajmowała była przesympatyczna :)”

It was pretty great, although I think it should have been more focused on talks in english. “

“Because the atmoshere was fantastic and all the speeches presented ideas worth spreading. Balance between inspiration and knowledge.”

“Very good logistics. i think organistators did great job! And the place was awesome!!!”

“Great speakers, wonderful website, awesome venue.”“

“:The event was very well organised. The speakers were very interesting and what they said was thought-provoking and inspiring. I made some new friends.”

It was awesome !!! 🙂

“Event is perfectly organized. Speakers line up and topics was very inspiring and interesting. It was fit pretty well the general theme “Age is not a limit”. As non a native Polish-speaker (yet) It was a little bit difficult to listen to Polish talks w/o translation or printed materials/ details/transcriptions. Thanks the whole team! And hope to see and be a part of TEDx community again!”

“Naprawdę czułam się tam dobrze i wiele wyniosłam! Na każdym kroku było widać, że organizatorzy dbali o uczestników –

nie za pomocą wielkich nakładów i nie na pokaz, ale poprzez proste drobiazgi: – zdjęcia na wejściu, rozwieszone później na sznurku – ice brakery

– jedzenie! (proste a pomysłowe, zdrowe drobiazgi od konkretnych ludzi! – punkt za wizytówki do autorów przekąsek:)

– wielość opcji w przerwie – na pierwszy rzut oka ponad godzina wolnego budziła zdziwienie, ale każdy mógł znaleźć coś dla siebie – albo rozmowy z ludźmi, albo wykład o astronomii, albo pokazy sztuczek, albo po prostu słuchanie pianisty)

– dobór muzyków – bardzo autorski, bardzo odważny 😉 zupełnie “niehipsterski” 😉

– wspólne śpiewanie spinające cały dzień – i niesamowity, bardzo bardzo wzruszający finał z prof. Narembskim

– jak zwykle, komunikacja online przyjazna, ludzka i z dbałością o szczegóły

(jeden minus – tylko jedna toaleta 🙁 ale jak rozumiem to ograniczenie tego miejsca – nie warto by z tego powodu rezygnować z kapitalnych“ “

“In my opinion TEDxKazimierz was realy great experience, considering all of details: organization, atmosphere and people which were a part of it. Why 9, not 10? Well, it always may be better 🙂 “

“I chose 10 because all talks was very interesting and inspiring, organization was perfect and catering was delicious!”

“Galicia Jewish Museum was just a great place to be during the event. Not only the speakers were inspiring but also available for direct conversation after their speeches. It’s just a great event to attend if you’re open minded and want to not only get inspired but share you ideas in a great atmosphere of openness too. “

it was very impressive “

“It was great”

“It was very inspiring, the topics were interesting, the organizaton was really good. “

TEDx i have attended on Saturday, May 23rd was very interesting and inspirational event. I believe events like this should be widely shared and recommended to allow others. Everyone can learn something about themselves, about life and take it home with them. This event is like a spark, that can bring light where before there was not much of it, bring idea to place that needed one. And give support to those who want to change something around them. “

“TEDx Kazimierz was a great expirience for me. 4 of all the speakers were people I’ve known before, I met many of my friends I haven’t expected to see there, I had an opportunity to commit new friendships and get closer to the various issues seemed (primarily) to be very fresh to me. I’m getting totally involved in idea of TEDxes 🙂 I’m appreciate to the people who invented , orgnised and realised that great event. And,of course, I want more…”

 

“I really liked it. Everything was great: inspired and inspiring speakers, themes, networking and organization (especially time management, one of the hardest parts of such event). I appreciate how much efforts were spent in order to achieve this *high* level. As for me personally, I met new people, and this is really valuable.

“It is new and fresh. Some great speakers. An amazing ending. After being at TEDx Kazimierz I already started recommending this event. I am looking forward for the next edition and I would love to be a more active member of TEDx Kaziemierz community.

“It was simply awesome, great ppl, a lot of inspirational talks, opportunity to spend my time among interesting people and learn a little about their work.”

“I liked the whole experience. The speeches were motivating and inspiring.:”

“It was a nice friendly, local event.

“Because this was amazing, inspire, unforgettable event and I met there many awesome people “

“I found talks very interesting esp. of prof. Narębski will be memorable.

 

 

“Interesting speeches, good ambience, nice and open people”

“I loved the very intimate feel of the event. The speakers were well chosen and the musical parts before breaks were very thoughtful”

24th June 2015

I needed this transcript for another article I was writing, so here it is. It’s well worth sharing,

The 4.30 second talk was so much talked about that he was interviewed about it for example by an American chat show host Ellen.

Richard Lucas

Ashton Kutcher @ Teen Choice Awards

Host “here’s to my Friend and the Ulitmate Teenage choice award  recipient  Ashton Kutcher”

Ashton Kutcher

“What’s up? Oh wow. Okay okay, let’s be brutally honest — this is the old guy award, this is like the grandpa award and after this I gotta go to the geriatric home. Um, First of all, um, I don’t have a career without you guys. I don’t getta do any of the things I getta do without you. Um you know, I thought that uh, it might be interesting.. You know In Hollywood and in the industry and the stuff we do, there’s a lot of like insider secrets to keeping your career going, and a lot of insider secrets to making things tick. And I feel like a fraud.
My name is actually not even Ashton. Ashton is my middle name. My first name’s Chris. It always has been. It got changed when I was like 19 and I became an actor, but there are some really amazing things that I learned when I was Chris, and I wanted to share those things with you guys because I think it’s helped me be here today. So, it’s really 3 things. The first thing is about opportunity. The second thing is about being sexy. And the third thing is about living life.

So first opportunity. I believe that opportunity looks a lot like hard work. When I was 13 I had my first job with my Dad carrying shingles up to the roof, and then I got a job washing dishes at a restaurant, and then I got a job in a grocery store deli, and then I got a job in a factory sweeping Cheerio dust off the ground. And I’ve never had a job in my life that I was better than. I was always just lucky to have a job, and every job I had was a stepping stone to my next job and I never quit my job until I had my next job. And so opportunities look a lot like work. Number two. Being sexy. The sexiest thing in the entire world, is being really smart. And being thoughtful. And being generous. Everything else is crap, I promise you. It’s just crap that people try to sell to you to make you feel like less, so don’t buy it. Be smart, be thoughtful, and be generous.

The third thing is something that I just re-learned when I was making this movie about Steve Jobs. And Steve Jobs said when you grow up you tend to get told that the world is the way that it is, and that your life is to live your life inside the world and try not to get in too much trouble, and maybe get an education and get a job and make some money and have a family, but life can be a lot broader than that when you realize one simple thing, and that is that everything around us that we call life was made up by people who are no smarter than you, and you can build your own things, you can build your own life that other people can live in. So build a life. Don’t live one, build one. Find your opportunities, and always be sexy. I love you guys.”

Richard Lucas April 2015
Introduction
At SKK –  the company I founded and have returned to run in the last few months, – I’ve been thinking and researching our innovation processes.  When I studied economics in the 1980s at Cambridge (UK), we learned how Karl Marx argued that the four drivers of the capitalist system were competition, capital mobility, the profit motive and technological progress.  Marx was wrong about many things, and the dreadful impact of his ideas on world history is hard to overstate, but his insights about the importance of technological change to business are important. Businesses that do not innovate effectively will die.
This article is a generalised version of the concepts I am implementing at a business that is one of my most important financial assets.  Why share ? Ideas in business are only as valuable as the quality of their implementation.
Note that this article is a conversion of an internal document, and the tone and voice may be more of a manager to staff than me to my normal readership.
Tesla's 1891 Wireless transmission of power and energy demonstration

Tesla’s 1891 Wireless transmission of power and energy demonstration

Why do we need innovation ?
Keeping your ears and eyes open to internal and external information and ideas about what is going on the industries and sectors relevant to the one you work in, and thinking about them, is an activity that everyone can contribute to the company they work for.
Technological change is always about either doing what you already do better, cheaper or faster  and/or doing things that could not do before.  Both are potential sources of competitive advantage. 
The purpose of this document is describe  a generic innovation and investment process and suggest tools and  links  that may be useful and set out reasonable  expectations a leader should have of staff who want to engage  in an innovation processes.
What type of innovation are we looking for and why ?  
Innovation can increase an organisation’s chances of providing better solutions for its clients,  making clients’ organisations more successful and through so doing helping you and your organisation to prosper and grow.
By improving our internal processes and organisation innovation can make your organisation more competitive, cut  costs, avoid waste, and add more value.
There are two main types of innovation 
1 Incremental improvements to existing products, services and processes
taking out costs, doing things in new ways. These can be as obvious as improving our intranet,  sales and marketing processes, new products from suppliers. or having a thermos of hot coffee put in meeting rooms at the beginning of the day so that time is not wasted in the kitchen.
Any member of staff can make proposals, explaining how the change can cut costs, raise  revenue, increase  productivity, automate manual processes, make things better for the company  or its clients.   
2 Radical change 
in what your organisation does – offering completely new products and services, what we do and changing our business models 
Proposed radical changes  must be informed by systematic client or potential client feedback. Remember the Henry Ford warning “if we asked people what they wanted we would have given them a faster horse”. Sometimes you just “know” that clients will want something before they buy it.  
We may also come across change and innovation that impacts our clients even though we are not actively involved in the technology or other factors driving the change. Even if this is the case, it’s still good to understand our client’s situation and sharing insights can be important in developing a partner rather than vendor relationship. 
3. Innovation that impacts our clients
Sometimes we may come across a change that is important for our clients. In this case it is a talking point and something that we can let our clients know about, showing that we are thinking about them, leading to a conversation about what we can do for them.  
Where can we get information and ideas about innovation
workshops/ brainstorming
benchmarking against external vendors
talking to clients about their problems
thinking
research
monitoring the external world with tools and processes.
There are many tools for keeping up with what is going on in companies, sectors and the news. We can all do Google searches, with “Google News Alerts” the news comes to your inbox.  Google Alerts https://www.google.com/alerts
As someone living and working in a  non English language environment, I cannot underline strongly enough the importance of understanding and using English. You cannot search in every language, but with English being the world’s second language of choice – > the chances of finding out something new in English are way above those in most languages.
Magazines, websites, radio shows and podcasts, industry portals, trade associations, reports,  clients, competitors, vendors, media,(web,  media)   conferences, internal existing projects,
What should the process be for an employee when he or she come across an innovation that is relevant to the company ? or has a suggestion of a new vendor partner or supplier ?
Make a Google Form and distribute the link to your organisation (and selected partners). Ask obvious questions – What Who Why,
Innovation form

Innovation form

Make sure that nominated managers have nominations on their agenda for regular meetings, get more information from anyone with an important idea or major proposal for change. and give feedback to the person with the idea. If merited, project teams can be formed to do further research, and get feedback from clients. 
Conclusion
In a small company, a founder or CEO may “do” innovation by him- or herself. In a  larger company it may be in the hands of a Product Manager. In a good company innovation  is for everyone. and it is a senior management responsibility to make sure that suggestions are responded to. Companies that do not innovate effectively have a serious problem, and may die.

April 2015

I got a call from a journalist Jerzy Sadecki interested in my investment in Lovekrakow.pl,  a news website with stellar traffic. I don’t know how much of  my answers will be published, so am posting the correspondence below.

hi

Answers in the text below.

I’m giving you the right to non exclusive right to publish this. I’ll also be publishing on my blog, I translated your questions, you can translate my answers if you like.  would you like to write an article on Lovekrakow too?  We welcome guest columnists and someone like you would be of interest to our readers.   Michal and Patryk are in charge so the final editorial decision would be theirs.  We considered an article from my brother Edward Lucas who writes in international as well as Polish media and you may have heard of. Please send me a link to your the article when it goes to press. Cheers

Richard
Szanowny Panie,

Jestem krakowskim dziennikarzem (szczegóły o mnie znajdzie Pan na wikipedii)
Miesięcznik branżowy “Press” zainteresował się działalnością i pozycją portalu LoveKrakow.pl

i zamówił u mnie tekst o nim  na tle rynku lokalnych portali w mieście.
Zbierając materiały zauważyłem , że nie tylko jest Pan  wielkim propagatorem innowacji, start upów,  TDX ect , ale włączył się Pan również w portal LoveKraków.pl, bedąc udziałowcem wydającej go spólki. Stąd moje pytania:

RL translation 
Dear Sir
I’m a Krakow journalist and you can read about me in Wikipedia , the Monthly “Press” is interested in the Lovekrakow.pl portal.  and asked me to write an article about local portals in Krakow, In my research I noticed that you are not only a  supporter of Startups and innovation, TEDxs, but that you also are a shareholder in Lovekrakow.pl, so here are some questions
1. Dlaczego zdecydował się Pan wesprzeć portal swoja osobą i pieniędzmi ? Why did I invest my money and reputation?
Because I thought it was a good idea with potential. Media is moving onto the web.  LoveKrakow is part of this trend. Michal and his team were committed and full of energy. They showed me that want to create new media in Krakow, which will be independent and what is more important – with ambition and energy.  Actually I put very little time into the project. Sometimes I make suggestions. I am a small shareholder.
2. Jaką, Pana zdaniem,  ma on odgrywać  rolę w Krakowie? What role does the website play in Krakow?
It is an information portal, that writes about what’s going on in the city, independent from traditional media
3. Czy spełnia Pana oczekiwania? Does it meet my expectations?
More than ->  The  traffic is very impressive: http://www.similarweb.com/website/lovekrakow.pl. It must be doing something right.
4. Czy wypełnia jakąś luke na rynku . Does it meet a gap in the market?
Yes – I think so.
5. Jak widzi  Pan jego przyszłość What about the future of Lovekrakow?
We have plenty of ideas about how to make more revenue, for now the focus is building  the readership – giving them access to information that is not necessarily available elsewhere. with high volumes of readers, we will find ways to monetise when we are ready. 

2015-04-10 18:27 GMT+02:00 Jerzy Sadecki <jerzy.sadecki….com>:

Szanowny Panie,

Jestem krakowskim dziennikarzem (szczegóły o mnie znajdzie Pan na wikipedii)

Miesięcznik branżowy “Press” zainteresował się działalnością i pozycją portalu LoveKrakow.pl

i zamówił u mnie tekst o nim  na tle rynku lokalnych portali w mieście.

Zbierając materiały zauważyłem , że nie tylko jest Pan  wielkim propagatorem innowacji, start upów,  TDX ect , ale włączył się Pan również w portal LoveKraków.pl, bedąc udziałowcem wydającej go spólki.
Stąd moje pytania:
1. Dlaczego zdecydował się Pan wesprzeć portal swoja osobą i pieniędzmi ?
2. Jaką, Pana zdaniem,  ma on odgrywać  rolę w Krakowie?
3. Czy spełnia Pana oczekiwania?
4. Czy wypełnia jakąś luke na rynku
5. Jak widzi  Pan jego przyszłość
Będę wdzieczny za pilną odpowiedź.

Jerzy Sadecki

Richard Lucas –  21st March 2015

Introduction

TEDxWarsaw 2015 on 18th May –  was a memorable experience. As always TEDx-es live by the quality of their speakers. The wonderful venue of Teatr Polski only added to the sense of quality.

Andrzej Lubowski gave a great talk last week which I want to share, am summarizing, and adding my own notes to.

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His bio from TEDxWarsaw is as follows “Our next speaker, Andrzej Lubowski, moderated first ever TV debates between Solidarity and the communist government of Poland in 1981. He’s the author of i.a. “Zbig. The Man Who Cracked the Kremlin” currently on the path of writing a new book. A Varsovian by birth and upbringing, Andrzej has lived in the USA since 1982 where he worked in senior executive positions for major international companies. He has served as an adviser and a board member in American and European companies as well as non-profit organizations. “

This is what he said.

 

1 Don’t take “No” for an answer (giving the example of Decca turning down The Beatles in 1962)  If you really believe in your idea – persist, don’t give up, keep going.

2 Challenge the status quo wisely –  (Driving on the wrong side of the road is an example of a stupid way to challenge the status quo).  But don’t just accept things the way they are. He quoted the extraordinary Elon Musk who not only realised that if humankind is to move to other planets we have to learn how to to make rockets reusable, but set to work to make it happen with Space X. Read (listen to or watch) Elon Musk being interviewed by Chris Anderson at TED here

3. Learn from the best.  Andrzej had a fascinating job of being “global head of benchmarking” – There is nothing wrong with copying good or best practice. Make sure you know what you are trying to optimize and bench mark.

4. Communication is vital – and the messenger has to fit the message. We have two ears and one mouth for a reason. listening is a vital communication skill (note to self – try not to talk so much). When Wayne Calloway asked Andrzej to introduce changes at Pepsico having done a global benchmarking study – (I think – need to check this once the talk goes on line) Andrzej disagreed with the the process and told Wayne that the person who led the change process had to be someone who would have authority with the Vice Presidents who needed to make the changes. He found the CEO of TI (I think) to do this and it made all the difference. This is an incredibly valuable insight that I have known intuitively but never seen articulated

5. Change is painful –  and people will find ways to avoid it if they can. This is so true

6. Develop the image of a burning platform  Create a sense that the platform or bridge you are on is on fire, is burning. Once people understand that they are or might be on a burning bridge they will (should)  be more ready to change.  This is a very valuable idea. whether we are looking at environmental challenges like reducing our dependence on fuels that put carbon into the atmosphere. Understanding how free countries need to adapt to deal with threat of unconventional and information warfare from Russia. Being in any business which has to adapt to the impact of the internet  – think bookshops, taxi companies, hotels, most of my businesses… The image that the status quo is dangerous – – your bridge is on fire – is a powerful metaphor for the imperative to change.

7 Find and surround yourself with people with positive energy. Essential. So true. When I have invested in businesses it is one of my criteria. A working success and productive life is  bound to be full of challenges.  it is so easy to lose faith.  Positivity, optimism, generosity in the people around you will make a huge difference and keep you going.  Positive energy is necessary but not sufficient in my view.   I want reference the extraordinary talk by Ashton Kutcher at Teen Choice Awards (the start of this talk is anything but promising, but watching the whole talk is 5 minutes well spent – I promise you). Ashton says that the three most important lessons he had to share were that “opportunities looks a lot like work, 2 that being smart, thoughtful and generous is what makes someone ‘sexy’ (see the video to understand the context), and 3.  that ordinary people can shape the world we live in.

Final comments

I was making notes about this talk from about half way through and started thinking as Andrzej was concluding… meaning that I missed his summary where he said something about the need to be emotionally prepared if you want to change the world.

My TEDxWarsaw notes about the talk

My TEDxWarsaw notes about the talk

I am guessing that this was to do with the fact that it you need to be tough..  I am going to find out how he concluded but for now this is as far as I have got. Thanks Andrzej and the TEDxWarsaw team for sharing these ideas. Yet another positive impact on my life

 

Once the talk goes on line –  (as all TEDx talks must by their Creative Commons licence) – I will post a link. The first TED talk I remember ever watching – by Richard Baraniuk – was about the Creative Commons)  The wonderful TED Open Translation Project will make this available in Polish for sure. and I’ll do the English transcription. I’ve only transcribed one talk so far – It is many hours work which makes me appreciate the OTP all the more.

 

 

March 18th

IMG_8154

Ralph Talmont asked me if I wanted a couple of minutes on the stage at TEDxWarsaw 2015 In a two minute annoucement a lot gets left out.  Lots of updates about the event itself and who spoke are here  Thanks to Ewelina and Suzane from TEDxKazimierz team for their input into my talk, and who heard my nervous preparation the day before..

The main objectives of the announcement were:

– encourage attendees to spread the word about TED and TEDx, to support their local TEDx-es and the Open Translation Project, and

– to encourage and build community among TEDx attendees and fans  –  not just TEDx organisers and team members,

(and to be memorable, entertaining, inspiring  and motivational).

So – more or less – this is what I said or wanted to say, with links and details,   Thanks Ralph for giving me the stage.

“My purpose is to encourage you to evangelise for TED and TEDx, and build community among attendees of TEDx events.   Can the foreigners here raise their hands ? can the TEDx organisers and team members raise their hands, and the first timers raise there hands..?  TED is an international movement and everyone is welcome here. I am not sure who should be applauding who –  because TEDx is a journey . Please appreciate  each other with a round of applause….(applause)

My TEDx story started in 2008/9 and the first TEDx I was involved in was 2010.  It’s been a wonderful experience and journey for me with great relationships and experiences.. .but this is not about me –  it’s about you and what I want you do. It’s not just about what you can get from TED and TEDx it’s about what you can give and contribute. The more you do for TED the better your experience will be.

What about the people who are not here with us today ?

how can you spread the wonderful idea of “ideas worth spreading” to people who are not in the room and don’t know about  us.  Being here is a privilege –  there are people who wanted to come who did not get tickets – and with privilege comes responsibility.  What can you do to spread the word and share with this wonderful world ?

Let me tell you how and what to do.

At TEDxKazimierz one of our goals has been to spread the word about TED and TEDx, not just about our event. You can take small, medium or big steps

A small step can be showing a friend your favourite TED or TEDx talk on line, posting it on your Facebook page, joining the TED and TEDx Fans in Poland Facebook group, making thoughtful relevant posts about how TED and TEDx inspires you.  If you are into Couchsurfing  – join the TEDsurfing group bring Couchsurfing values to the world of TEDx.

A medium step can be to to take inspiration from Derek Sivers inspirational TED talk and be a “first follower”, which he calls a under appreciated form of leadership.

 

A leader needs the guts...

Derek Siver’s “how to start a movement” TED talk

 

You can track down and offer to help in your local TEDx movement (if one exists). it’s easy enough to find either on TED.com here  or if even like this  – if you excuse my passive aggressive sense of humour, or you can get involved in the wonderful TED Open Translation Project  Even if (like me) you are not a translator, you can do same language transcription. The first step to get your favorite Polish language talk into English ->  is to transcribe and subtitle the Polish to make it ready to translate.

For those who want to do more –  a big step can be:   to emulate what we have  have been doing in TEDxKazimierz.  That includes (I’m putting a few more links in here than I could do from the stage)

– Presentations about TED and TEDx at other people’s events. For example at 10 slides x 10 seconds each presentation about TED, TEDx and TEDxKazimierz at a Pecha Kucha night here  ( slides used are here   Years ago Krystian Aparta of the OTP and I did a session at the Krakow SLOT festival, (though I can no longer find a link).

– going into schools and other institutions to give talks about TED, TEDx and your local  TEDx.  Irka,  Ewelina and łukasz were doing this in a Kraków No V Liceum earlier this week – Anyone can do something in their school, university or company. Just make clear it is a meeting about TED and TEDx,  not a TEDx itself.

– organising open information meeting about TED and TEDx, so “meetings about TED and TEDx”, as opposed to TEDx meetings. In the past I have done with with local Couchsurfers as per here  We are trying different formats for TEDxKazimierz open information meetings. This is coming. 20th March. In December 2014, with a guest from TEDxKyiv we did events like this   It is important in communications to make clear that these are not TEDx events.   (For more ideas about how to make your events inclusive and welcoming read this article)

With responsibility comes accountability – .so I want to you choose whether you are going to take a small medium or big step; – Stand up and face your neighbour  – noting their eye colour – (this guarantees eye contact). Please tell you neighbour in 10 seconds whether you are going to take a small medium or large step to spread the word about TED, TEDx and build community

(A roar of noise, which I stopped with my red football whistle )

now I want to you seal your Commitment to your neighbour with one of three actions, A hand shake, a hug or a kiss)

(laughter, chaos and lots of hugging)

Good, thank you: Go out and Evangelise for TED

thank you very much

 

 

 

 

 

 

 

I will never ever ever post to https://richardhlucas.wordpress.com  (unless I change my mind), but before clicking submit for the final time, here are a few statistics, action items and reflections.

At  the beginning of 2015 I decided to migrate my blog to richardlucas.com to which the help of Rafał – a recommended WordPress consultant.

I wondered about whether it might be disrespectful to use “The Last Post” as a title.  The Last Post is played at military funerals in many countries and cultures the world over, including my grandfather who died more than 30 years ago, and fought in both World Wars. It is important to know and acknowledge those who fought and died for freedom and democracy, especially now in 2015.  You can hear Reginald Portal describing his experiences in First World War at Gallipoli here  and also insights into his views on  Royal Navy education and social relations of 100 years ago.  If just one person reflects on the sacrifices and horrors of war as a result of this aside, it is worth it.

Back to the blog. …… Continue reading

Richard Lucas February 2015

Gary Vaynerchuk said the other day that Linkedin is getting really big. I read elsewhere that top 10 lists work really well.   So I thought I’d try writing a “top 20 sales questions” list and see how it worked.  As my experience is selling to business –  not consumers  – it turned into a B2B list, and 20 questions was not enough. So you get 40 for the price of 20 (free). I wonder how  the traffic will develop. It’s on Slideshare here

feedback as always welcome
 
Richard

Richard Lucas February 2015

update – May 19th 2015

Podcasts are live. both off the website and in iTunes.
www.Projectkazimierz.com

www.Projectkazimierz.com

Project Kazimierz in iTunes

Project Kazimierz podcasts in iTunes

Introduction
I’ve been telling friends about the power of podcasting for many months.  I grew up in a household in Oxford England with no TV, but where the BBC radio  was always on. The money I earned as a 9-10 year old went on a radio which cost GBP20 in 1976, about GBP100 in today’s devalued pounds.The great thing about radio compared to TV/film is that the pictures are so much better. I completely understand and get the idea that video is very powerful, and that Youtube, film and live performance can offer an different, more immersive  experience. one of TED Curator Chris Anderson’s brilliant TED talks compares the revolutionary power of on line video to that of the printing press.  Still  – reading a book or listening to a talk has its advantages, both in the way you and the ideas interact, and of course the functional aspect. You can listen with your eyes shut, while you are driving, cooking, or even trying to get to sleep.
Often people come to podcasts because they  offer a time shift..  Offering “the radio” when convenient,. Later you discover podcasts are  better because you get to choose to listen to the content that suits your interests. If you like to listen to entrepreneurs, there are almost unlimited choices.

Continue reading

Richard Lucas
February 10th 2015
Thanks to Kamil from Colab for giving me this idea  My blog is not yet the Ask Gary Vee show — but who knows what the future holds. “You ask questions, I answer them- it’s the ask “Richard Lucas” show. If you haven’t watched an episode of Gary Vee then this may not make sense. GaryV has built two $50 mln revenue plus business through sheer hard work and energy… take him seriously.
Kamil Łopata leader of the awesome  full and expanding Kraków  Co-Working space Colab (in which I am an investor)  asked – 0n 10 February 2015 at 15:08, kamil@ wrote:
Richard

do you have list of people and organizations which are investing/helping startups in Kraków?
Sometimes I need a mentor for an event and it would help me a lot.
Could you share it with me?
regards
Kamil

Kamil  – There is no full list  to my knowledge but I created this “Krakow-Social-and-Business-Startup-Community-Entrepreneurship-Communication-resource” and Ramon with help from Kamil and myself did this…  Krakow IT Companies   (The Hackpad  is password protected. If you want access, drop me a note with your e-mail and the organisation you represent and I will add you).

Two more ideas  –  the City Government wants to help so check here and send in your questions  here via their contact form. I’ve given the government feedback about how to improve this site.

Also  Bartosz Józefowski  of Krakow Technology Park has been nominated by the leading lights of Krakow Startup community as our nominated representative, so ask him. I’ve never seen such strong support from so many people so fast.

 

 

February 2nd 2015

Introduction

If you don’t know who Paweł Tkaczyk is, then read this The depth of thought and knowledge is remarkable. For anyone who wonders what it takes to do well in life, it is impressive that it took Paweł less than 5 hours to send me his answers. I’m really impressed. read on….

You are well known in the world of social media and marketing in Poland. How would you introduce yourself to foreign readers who don’t know anything about  you?  

I’d say that my name is Paweł and I make my living by telling stories. Sometimes I tell them in front of a crowd, last year it was as large as 3,000 people during the Infoshare conference in Gdańsk. I do a lot of public speaking. Sometimes I write my stories — I wrote two books, third one is on its way. The first book, „Zakamarki marki” won the Marketing Book of the Year award, the second one, „Grywalizacja” was one of the first books on gamification (first one in Poland), and it became an instant bestseller, too. But most of the time I help my customers tell their stories. I own a branding company and I believe that a strong brand is a story well told. The market is full of people who have great ideas, but have trouble conveying their stories to the greater public. This is where I come in.
When did you first get interested in branding, markering social media  and why –  what was that attracted you, and how did you set about becoming an expert ?
I started my company in 2000 with the idea of creating systems of visual identity for brands. Back then it was an innovative idea, there were like five companies doing something similar in Poland. Then, after a couple of years all the advertising agencies started offering corporate identity designs, we had to move forward. I asked myself: what is the thing that is needed before you even think of corporate identity? Communication strategy for brands was the natural direction, I also had a knack for it, my MBA was in marketing strategy. Social media came along as I decided — boldly, looking from today’s perspective — to not advertise in a traditional manner, but instead to brand myself as expert using only online channels, blog and emerging social media platforms. It worked…
When did you decide to get into Podcasting and why? Mala Wielka Firma   is one of rather few high quality Polish language business podcasts. When will Polish language podcasting  become more significant?
I always liked uncommon promotion ideas. My parents owned a publishing house so I grew up among books, authors and book promotions. When my friend, Marek Jankowski, wrote his first book (entitled „Mała Wielka Firma” – Little Big Company) he came to me for promotion ideas. We always liked discussing ideas and podcasting was becoming a thing in the US, so we said what the heck, let’s try this. It was a great promotion tool for the book and we got a small number of fans who convinced us to continue with this project even after the book was gone. Then came a radio station – Mała Wielka Firma became a weekly economic radio program and our audience grew. Right now, according to iTunes, it’s the most popular Polish in the economy category.
We observe the comeback of podcasting after a year or so of decline. People moved to YouTube but there are formats that are better consumed as audio-only. 30 minutes of talking head (that’s how we call our format) does not require video and it’s more convenient to listen on your daily commute or during workout. Polish language podcasting will never have the numbers that English language podcast get but it’s becoming a widely used tools for corporations to spread their message within. So, if you want to make money from sheer numbers, you should go for English. But if you want to position yourself as an expert and make money from your expertise, those thousands of core listeners in Polish are more than enough.
Who is who this section is about who you regard as really talented in the industry in Poland and abroad,
 Which internationally known experts do you regard as authorities?  Who you follow, subscribe to watch or listen to?  Which are your favourite  bloggers, podcasters, vloggers (Youtubers)? Which websites you go to for information and who do you regard as authorities in this area in Poland? 
I follow prof. Lessig, Brian Sollis, Guy Kawasaki, Mitch Joel, Gary Vaynerchuk — the regular social media gurus crowd. But my interests lie often outside just new media. I like reading Jane McGonigal and Gabe Zichermann for gamification, I listen to Marketing Over Coffee (with John Wall and Christopher Penn) and I Love Marketing (with Dean Jackson and Joe Polish) podcasts — for obvious reasons — but also The Lede (from Copyblogger). My work takes me sometimes deep into the human mind, so I like reading psychology and technology: Daniel Kahnemann, David Pogue, Dan Ariely… Prof. Alexander Bard writes about the information society, as well as Andrew Keen or Chris Anderson. I believe there is power in diversity so I try not to limit myself.
In Poland there is Natalia Hatalska who writes about the relationship of technology, society and the future. She started as an ambient media specialist but evolved into this imagination, inspiration expert. You should check her out. Artur Kurasiński is an enterpreneur who does interviews with all the shakers and movers of the tech world. He’s better than your regular journalist, because he knows the right questions to ask. Roman Łoziński and Krzysztof Sobieszek are both strategists and we meet during conferences, I love to hear what they have to say.
Are there any well known personalities who are better at selling themselves and promoting their reputation than are actually knowledgeable in their own right. In other words people who are famous and well known but not as talented as they are perceived to be (I will understand if you choose not to answer this question) 
I will answer your question but my answer may surprise you. If your goal is to sell yourself and you are good at it, I believe you are successful. Take Kim Kardashian — you can say she knows nothing and is just famous. But if this „knows nothing” earns her a handful millions of dollars a year, she knows the system, knows how to take advantage of it, who am I to say she knows nothing? I earn less within the same system… We may not value that knowledge or say it’s sheer luck, but still: we are no better. Jimmy Kimmel recently did a great prank during one of the organic food fairs in LA. He basically blended Skittles with water and sold it as an organic juice. And people bought in! Not only that, they praised the taste, the „organicness” of the juice and were willing to pay big bucks for it. So it’s not only the experts’ knowledge that is sometimes overrated. Our ability to rate this knowledge is much flawed as well.
 Equally are there experts who you regard as extremely talented who do not yet have the reputation they deserve super heroes? Who are the “Experts’ experts” and who are the experts for the general public?
I believe the key lies in the ability to… tell stories. If you are a physics genius but are understood only by a handful of physics nerds, you will not become famous. But if you take the same knowledge and package it in a great story, your chances of being successful are much bigger. This is exactly what authors like Malcolm Gladwell do — they find great stories in science and bring it to light. There’s this great guy, Sławek Łuczywek, he works as a global coordinator in Migam. This is a company that works on automatic translation of sign language into speech. They got a grant from sir Richard Branson (among others) to develop their technology. And Sławek is so good at what he’s doing because he’s deaf himself. Yet he lives in the „hearing world” or — should I say — between two worlds. He knows the matters of the deaf and can tell their stories to hearing folk. Talking to him is a great eye-opener. These are the hidden heroes I admire.
There are so many interactive agencies which have some level of skill, experience  and competence –  or at least more than their clients. If you want to make a quick assessment of whether an agency is any good, what do you look for, and what can a non specialist  do to qualify an interactive agency or consultant as being any good?
I look at the agency through the people they hire. Because it’s the people who come up with ideas, write strategies and so on. So, look at their top employees’ social media profiles. Are they interesting people? Do they have followers? Do they live their work? Agency can buy fans, people seldom do that. Also, see if you can come across some thought leadership — did they write some thought-provoking articles, spoke at conferences that were not just advertising gigs? If not, chances are you’ll hire craftsmen, mechanics not artists. And there’s nothing wrong with that if this is what you are looking for. But you should know in advance whether you want to hire an artist or a laborer.
If someone wants to get good at online marketing and acquire the skills that you have, what can do, apart from reading your blog and listening to your podcasts. 
Thanks for the plug, but there are many better than me 😉 There are — in my opinion — two ways you can acquire the skills. First, you have to learn the basics and be able to imitate the great ones. So, when you want to learn marketing, you read marketing books: Kotler, Godin, Aaker. You learn the rules. If you want to sell hammers, you put an ad here and there, the sales start. But then you need to learn to break the rules, bend them to your will. And this you find outside your core field. When we first started writing communication strategies, we took the core from marketing books, but then we added psychology, theatrology (yes, there is such science), improv techniques, game design, social sciences…
My company helps create strong brands. To do that, we had to realize that all the branding happens within customers’ heads. Brand is a mental construct. In order to influence that construct, we had to learn psychology. This led us to motivation, game design and many other fields. So my advice would be: never stop learning. The patterns will emerge eventually.
The different status of English compared to Polish on the internet leads to some interesting challenges for marketeers who want to be successful on line both in English and Polish. What advice do you have for on line Social Marketers who care about a) the Polish market alone, and b) those who want to do well internationally.  
It’s a great question, my goal for 2015 is to take my personal brand internationally, so I’m pretty well acquainted with the challenges you mention. On the internet, you can be important on the local market but at the same time be very insignificant as a global brand. It’s easier to go from global brand to local market, you just need to find local opinion leaders. For example if you wanted to talk technology in Poland, the best places are Antyweb and Spider’s Web portals. They are often ignition points of the technology discussions. When it comes to taking your local brand globally, the strategy is basically the same — you have to find the shakers and movers of the industry. The trick is, they often have the status of global celebrities and having them notice you may prove quite difficult.
As for differences between Poles and English-speaking nations, Poles are less open, they keep to their social circles more and tend to avoid formal organizations. We don’t have neighborhood book clubs, garage sales and tight local communities. Overcoming this may pose a problem when you want to use social circles to promote your product.
When you consider all the different skills and platform competencies that on line marketers need those days:  optimization, conversion,  landing pages, on line chat, SEO, Content, UX, analytics, design, Coding, Facebook, Linkedin, Twitter, Instagram, Pinterest, Youtube, Google Plus, Whatsapp, Snapchat,, Amazon, Ebay. Allegro….. the list is endless…    which are essential and which are ones that you can outsource  Which platforms are most important to be familiar with,
I’d say you can outsource any platform, because marketing is not about platforms. It’s about the user experience and knowing your customers. If you know your customers intimately, if you know what they’re passionate about and where they like to hang out, you can design an unforgettable experience using any tool. I’ll give you an example. There’s this e-shop that sells t-shirts in Poland, it’s called Koszulkowo. It’s a very specialized shop, they address older geeks, the generation before Millenials, the people who used to play games on their Commodore 64 and watch Star Wars. Last year they had a customer glorifying their service in a Facebook post because he was able to… guess the promo code for 100% discount. He just used the most common cheat code from old games (IDDQD – if you don’t know what it is, google it). This kind of intimate knowledge of your customers is not platform-dependent but it’s an unforgettable experience. And this is the skill I suggest people learn if they want to do great marketing.
What are your main observations about trends in old school marketing – trade fairs, events,print media , TV Ads, bill boards,  Does it have a future at all,? what opportunities and challenges do you expect to see as traditional old school  ways of reaching clients die out.
There’s longer story here to be told. Markets are changing but at the same time they’re going full circle. To understand the changes we need to divide the marketing into three parts. The first one is called the age of the marketplace. Products were made and sold by craftsmen, markets were local and we fulfilled our needs if we could afford it. Then came the factories — the price of everything went down radically, we could afford things our ancestors could not. So we started buying just because we could. „Build it and they will come” we call it. It’s also the dawn of mass media and the great divide between the publishers and consumers of stories. Most of the marketing knowledge we use today was conceived during that period. 4P of marketing, Unique Selling Proposition and so on. But then two things happened at once. We had so many things we stopped buying just because we could. We started paying attention to quality again. In 2015 we value products that are the opposite of factory-made: hand crafted, limited editions, organic, not industrial. The other thing that happened is the dawn of the internet: the tool that allowed us to go back to two-way communication but on a global scale. The media is no longer served to the weak audience, the amount of information flowing around is overwhelming and we started to value our attention more than anything else.
We are observing the transition between the Millenials (who are tech-savvy, multicultural, share-all) and Gen Z (who are judicious about what they share, they communicate more with images than words, value offline more). Their attention is even more precious than that of the previous generations. If you try to buy it cheap, you will fail. Ironically, traditional paper is more attention-grabbing for them than a shiny Facebook campaign. The sooner we realize that, the better marketers we’ll become.
The trend to mobile appears unstoppable and presents many challenges to those who want to reach their target audiences via smart phones and tablets.  Who are the winners and losers in this and why?   
I’m giving a talk at a mobile conference next week and I have a full presentation devoted to answering this very question. Long story short: for the Millenials the mobile screen is a browsing medium, they still prefer to finish their shopping on their computers. So you should allow them to do just that. Amazon has a brilliant idea: whenever you see something interesting on your mobile device, just add hashtag #AmazonBasket to it and – with proper configuration – the product will land in your basket, waiting for you to sit in front of your computer to finish shopping. Optimizing your e-commerce for mobile transactions is — for now — a less effective strategy than providing a seamless transition between mobile and computer.
Then there are Gen Z-ers who are often „mobile only”. The losers in the battle for this generation may be… the banks. If any of the efforts to develop a money-transferng service without the need of a bank succeeds, they will adopt it quickly. Many are trying, with Snapchat’s Snapcash as a poster project. Also, there are over 160 cryptocurrencies in circulation at the time I write this. None of them backed by a bank. They will have their impact as well.
What on line marketing trends are going to have the biggest impact in B2B marketing in the next 12-18 months. 
If I was to point out one trend that interests me, it would be crowdfunding. It’s a major disruptor in many areas, but I see it as a way for the companies to market-test their ideas without the need to build a prototype of any kind. Crowdfunding gives you near-instant access to significant resources without the hassle of the banks but with responsibility directly towards your customers. Many companies are building great stuff that they would have great difficulty building any other way.
If an entrepreneur  has 50-100K to spend on on line marketing is it better to hire a young person with passion and let them get on with it, as best they can,  or give the budget to an agency, or for the entrepreneur to learn the skills themselves and deploy the money him or her self?
Paid amplification – have you heard of this term? It’s going to be a trend in 2015 online marketing and it’s partly an answer to your question. Paid amplification means going viral by having it both ways: doing something crazy, extraordinary that people just want to share, but at the same time just buy the traffic in an old-fashioned way to make sure your viral doesn’t go unnoticed. Volvo Trucks did that with their Van Damme movie. So if I had 50-100K to spend on online marketing, I would hire a young person to go with his or her guts and make epic stuff, but at the same time I’d hire an agency to make sure this epic stuff does not go unnoticed.
If a non specialist reader or listener realises that on line marketing is important but doesn’t know where to start what are the best first things that he or she can do to make sure that the current efforts they are making are OK
I would recommend changing the way of thinking. First, establish a good measurement unit for your efforts. In case of online marketing I use the unit I call „eyeball-hours”. Think of it this way: if I am to spend an hour creating a content, where I should put it next for it to get as many eyeballs as possible? When you start thinking this way, marketing becomes easy. You decide that this article you just wrote should not go on your blog (because it gets like 1000 hits a month), but you should spend extra time trying to sell it to other blog that gets 1,000,000 hits a month. So, if your eyeballs-hours are going up, you’re doing a good job.
What is the best way to get a really objective SEO on line marketing  audit –  that is not designed to turn into a contract for the agency taking on the audit task. Who do you recommend for audits when the client doesn’t have much money, or should they do the audit themselves ?
SEO is not really my thing so let’s skip this question 🙂
Would you rather have a creative smart marketing person with a small budget, or a big budget and give it to a recommended  agency.  
This is a wrong comparison. If I have a small budget, I can only hire a smart person. But if I have a big budget, the choice is different: I can either hire a big agency or I can hire a hundred smart people with smaller budgets. And this is the option I would choose.
Do you believe that new technologies, iBeacons, NFC and other location technologies. Virtual Reality, Augmented Reality, Wearables  are going to become significant in Poland any time soon.  
No, Poland is a difficult market in this regard. Here’s why: this is a country of 40 million people. Too big to rapidly deploy some new technology, yet too small for large-scale experimenting. If you want high-speed internet nationwide, you install it in Iceland with its half-a-million population, if you want to scale your SaaS, you go to USA or China. When new iPhones are deployed worldwide, we are in the second or third wave of countries. And this is how it’s going to stay.
If a company has a web site  and is spending nothing on marketing it. and they want to  a) increase traffic, and b) increase conversion or capture of the contact details of visitors, what are the most important things they should devote resources to:
– website design to make it easy to navigate, understand
– Content creation, written, video, audio, 
– conversion optimization
– pay per click traffic, from adwords, Facebook, youtube, Twitter, 
– viral marketing (posting link bate on Social media groups
– on line activities like Webinars
and where are the best places to find people who can do  the above  tasks well.
Man, you sure know how to ask complex questions 😉 My answer is of course „it depends”. But the way of my thinking would revolve around the concept of 4C – it’s something that replaced 4Ps of marketing around 1990. Instead of Product we think in terms of Customer Value, Place is replaced by Convenience, Price should be considered as Cost and one-way Promotion is now two-way Conversation. I would first go with customer value: what is the reason anyone would visit their website. If such reason exists, how can we make this visit as convenient as possible (so: website design, among others). Convenience also means thinking about costs for the customers. Not only in terms of money. Cost can be viewed as comprising of three currencies: money, time and nerves. And all of them are interchangeable: the consumer is willing to put time and/or money to save nerves, some of us have more time and use it to save money and so on. But the perfect recipe is different for different industries so I won’t tell you.
There is a lot of talk of real and on line marketing integration.  What are the best  examples you have come across in Poland?
JWT Lemon Sky did a great stunt for Tymbark, producer of juice drinks. Tymbark has always been a choice for a younger generation. And they were thinking, how they could engage young people who are „digital natives” with a traditional product. They came up with an idea called „gramofun”. There’s an app that runs on your telephone. If you put a Tymbark bottle on top of it, it produces a stunning light effects that are in sync with the music that is playing on your device. And you can sync the effect with your friends’ devices to create huge disco-like performances using Tymbark bottles and your phones. I love the idea. And outside Poland there’s „Pay Per Laugh” project done by McCann for one of the Barcelona’s comedy theaters. It’s a facial recognition app that is installed on a tablet strapped in front of you when you watch a comedy show. The app recognizes when you’re laughing and… calculates the ticket price based on the amount of laughs you had. This is the technology blend I would like to see more.
What do you think of the trends in Marketing Automation. The fact that Rafał Brzoska –  one of Poland’s most successful businessman invested in  Sales Manago suggest it has a bright future.
I believe in the consumer’s inbox as the next social media platform. Because social media is no longer just about public sharing, it’s about communication. In Q4 2014 four of the largest social media networks across the world had around 2 billion users. In the same quarter four of the largest instant messaging platforms were reaching the same number – and their growth rate was much more rapid. Snapchat is the fastest growing social app in the US. But many of us feel we don’t need another app for one-on-one communication. We still have e-mail that is evolving but is one of the most intimate places on our screens. Marketers who know how to use it will gain in 2015. And marketing automation, big data help in personalizing the message. Which is very important in one-on-one communication.
If you career and life works out exactly as you want, what will you be doing in 5-10 years from now?
I will have finished my fifth or seventh book (I plan to write one every two or three years), all of my previous books will have become international bestsellers, I’ll be on my way to the next big conference where I will be speaking about… Well, this is the hard part. I love what I do — sharing knowledge, speaking publicly, building things… But I don’t limit myself to just single one field of study. Marketing led me to branding, then to gamification. My third book is on storytelling and it’s already full of cognitive psychology. I know roughly what my fourth book will be about, but fifth? No idea. I’m sure the discovery process will be a great journey.
If is there anything I  haven’t asked  that you would like to tell us that you think is important, please let readers know. Nope, this was a pretty extensive interview. It also helped me shape a few thoughts for the mobile conference, thank you
for that. And I’ll be seeing you around.

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2018  update 

Ralph Talmont of TEDxWarsaw asked me for suggestions in preparing a speech-  in answering his e-mail I ended up creating this blog post. This is  both an aggregation of other lists –  (disclaimer – where I have done this  I am neither taking the credit for the work done, nor claiming that the startups listed are good companies –  in the sense of providing clients with something fun or  useful, creating good jobs, paying taxes and proving a return to investors).

The photo of Open Coffee Kraków’s event at Google for Entrepreneurs is a partly an advert, and partly a public thanks to Google for Entrepreneurs Kraków who did a great deal to accelerate the Krakow Startup community. I’ve written about this elsewhere and also  here 

If you want to keep up to date with the startup community  there are a few places to check regularly. My passive aggressive streak will take you here  though this approach can lead you to strange EU funded lists like this.  The best list of startups is here on Quora –  (note the total lack of government money). Hat tip to Borys at Reaktor Warsaw for this, it’s copy pasted below..  Ramon’s Tancinco gave this memorable TEDxKraków talk and build this free site   which has a very good list including many startups.

There is an effort to bring the Polish Startup Community together here 

There are places where local communities find out what is going on, For example OMGKRK’s Facebook page, and the #OMGKRK hashtag for the community.

Proseed magazine in Polish  and Bitspiration and Mam Startup Goal Europe has regional news. Probably Techcrunch is a great place to look. Mike Butcher and John Biggs know more about our eco-system than most, and regularly visit.

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No longer at Google for Entrepreneurs – we are on Kraków beautiful diplomatic street – Stolarska
Early morning on Stolarska
A busy  Open Coffee Kraków this morning in Ambasada Krakowian.  If I made mistakes or left you out apologies.. a blogger volunteer would be welcome. I explained the rules and idea (more detail here) everyone gets 1-2 minutes: where you present in English or Polish who you are,  where you are from, what you are doing, what you want, how we can help you and what you can offer. English preferred, Polish OK. We welcome foreigners in Kraków,  have a historical role as a trading centre, and are against nationalist, xenophobic trends West and especially East of Poland). We were honoured to have a French citizen with us today, and feel solidarity with all  lovers of freedom today.
Solidarity with France

Sympathy for France

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I was looking for an presentation on an old hard drive and found this –  I wrote it in 2008, edited in 2010. There has been a lot of  progress in the last 5 years,  but much of this is still relevant, and this is a project that will never, ever be over and done with. It’s curious how some of the topics and websites that were relevant back then are just gone now.

Richard Lucas November 4th 2014

Goals.

Goal 1. Improve school business links in Poland, learning from the experience of Oaklands Secondary School and others. (See Appendix  How to run a school-business partnership). Use free of charge open networks like www.Goldenline.pl  and www.nasza-klasa.pl  in Poland and Facebook internationally to encourage alumni of schools and universities to interact with current staff and students

Nasza-Klasa has come from nowhere to being almost the most popular web site in Poland and is obviously an ideal platform on which to launch interaction between schools and their alumni.

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Richard Lucas 3rd November 2014

“Okrągły stół nauki i Start-Up’ów z NZSem” Niezależne Zrzeszenie Studentów AGH

It has long been a matter of regret that the fabulous engineers of AGH so seldom show up in the pro entrepreneurship and start up community, so hats off to Maciej Tyrała and Monika Wawryniak of the AGH Students’ Association for organising a round table to bring business and technology students together.

I’m doing this summary so the ideas and initiatives are available to a wider world. Here are links to the ideas and projects presented. Apologies for any errors

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26 announcements and projects  

by Richard Lucas

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A busy  Open Coffee Kraków this foggy morning. Paweł Majka from the Krakow City Government’s enterprise support department came. This is very good news.  We hope it is the start of a trend.    Only about 15 people at 08:00 but 43 by the time the meeting closed.   If I made mistakes or left you out apologies.. a blogger volunteer would be welcome. I explained the rules and idea. (more detail here  ) everyone can have 1-2 minutes: Telling others present   who you are,  where you are from, what you are doing, what you want, how we can help you and what you can offer. The introductions to everyone stops and networking happens at 09:00. English preferred, Polish OK. We welcome foreigners in Kraków,  have a historical role as a trading centre, and are against nationalist, xenophobic trends West and especially East of Poland).  It’s no problem if you are not an Entrepreneur, or a Geek. Geeks and Entrepreneurs are welcome. Anyone positive minded is welcome, whether investor, employer/employee, future business partner, clients, suppliers or someone who just wants to promote their project. People who make it by 08:00 in the morning to our events  – which start on time –  are a step or two ahead. Here is what was shared this morning and we had the pleasure to host:

Rafał Samborski CEO at Elner, Project Manager at Unico Software have 7 restaurants in Krakow and one in Warsaw using their Android App. “I’m CEO of Elmer. We’re Krakow startup that’s going to change the way we communicate with restaurants.looking for seed funding”

Joanna Formella OpenCoffeeKRK Volunteer, native German speaker. She is looking for speakers and workshop organisers for Women’s Entrepreneurship Day

Pawel Kołodziej IT Project Manager at Serwisy branżowe xtech.pl Sp. z o.o. wrote “I’m a member of board at xtech.pl, i’m looking for marketing advisor, a person who will share knoledge with xtech.pl.

4 and also looking for exciting projects for our IT team see it.xtech.plhttp://www.automatyka.pl  http://it.xtech.pl

William Shaw told us about his English language psychotherapy and relatoinship councilling practice and his free workshop  here  http://william-shaw.com

Richard Lucas told about http://www.ambasadakrakowian.pl/ as a great place for NGOs and volunteers to host events and..

7 described the Wintrepreneurs meeting he hosted in London last week in Google Campus using Open Coffee Krakow format. Wintrepreneurs page here

Paweł Majka  from the President of Krakow’s office attended. Have local government officials responsible for  supporting enterprise attending our meetings is something that is very welcome.

Sue Młeczko told us about her involvement in international education and how she is looking for a new project here in Kraków

10 Bogusia Luka works for Uniwersytet Dzieci (the Children’s University) and is looking for schools to use their new products  http://www.scenariuszelekcji.edu.pl

11 Marzena Wieczorek writes “I’m a director of ProActivate Ireland, an NGO from the West coast of Ireland

Marzena is looking for experienced project managers to partner with/ she runs projects for http://www.proactivate.ie

12 Marta Ryłko Open Coffee Krakow founder – talked about the Lifetramp.com career testing platform, and  13 Brainly.com. Brainly closed a US$9 mln investment round  and is hiring.  www.prnewswire.com/news-releases/brainly-expands-to-us-with-9m-venture-funding-led-by-general-catalyst-279269232.html

13 Tomasz Ozon Embedded SW Developer Hardware and software engineer looking for projects to join to. involved in this Tram Simulator  http://pclab.pl/art42115.html

14 Łukasz Siatka volunteer at  Open Coffee Girl Geek Carrots many events told us about  http://devfest.pl  15 zloty  8th November – He’s a sound designer, sound engineer, OSX86 scene developer, workstations (mobile and desktop) builder Music producer and sound effects designer for products (videos, games, etc.), events co-organizer & helper GDG Dev Fest 2014 Krakow Co-Organizerhttp://devfest2014.pl

15 Richard Lucas talked about the TEDxKazimierz team and informatino meeting he is hosting this evening at JCC in Kazimierz at 18:00. Find out and be invited to the meeting here   He is organising TEDxKazimierz and looking for TED and TEDx fans who want to help make it happen. launch meeting goals, team building explain vision roles, tasks, to dos. If you cannot make and you are interested in in helping, let him  know. Hope to facilitate joining by Skype and Hangout

TEDxKazimierz will serve the Kazimierz community, giving great people, ideas and projects in Kazimierz a global stage, while bringing inspiring, relevant or/and wonderful people, ideas and projects to Kazimierz. TEDxKazimierz will aim to serve and build community among TED and TEDx fans in the area, and be an event that enables people who want to share, learn and contribute to Kazimierz to strengthen their existing connections and forge new ones. The event will be run in the spirit of TED, of the free voluntary sharing of ideas worth spreading and all team members should enter into the spirit of co-operation with other team members, other TEDx-s in Krakow, Poland, and around the world.

16 Daniel di Gusto  North Star  Consulting  keen to get involved startup community.  Running Start-up Mintia.com, Pitch2 Program – B2B sales training on 14th-15th November http://pitchprogram.pl/ Krakow Tech Park

17 Antonina Sudnik 🙁 brought two Ukrainian software guys Titania and Alexander from Ukraine  who have a CRM software for pharmacies business.

18 Richard Lucas said that we are committed to supporting Ukrainians as best we can.

19 Kamil Łopata talk about new special offers from Colab.pl co working space includign low cost high speed translation from  http://turbotlumaczenia.pl and the

20 http://startupclass.samaltman.com Monday evening viewing events they are hosting, and

21 Colab Open Coffee meetings

22 Piotr Szczesny SME advisor at Poznanski Park Naukowo-Technologiczny is in Krakow for few days and would like to meet creative people. He works in inqbator.pl in Poznań.

23 Konrad Głowacki is building a low cost  SLS 3d printer. http://en.m.wikipedia.org/wiki/Selective_laser_sintering

24 Richard mentioned the cool new Zortrax 3D store opening last week

25 Darek talked about the Smart Med community of people who are into medical technology he is building  https://www.facebook.com/BigIdeas.SmartMed

26 Anna Godek-Biniasz New Media Manager at Zetha Media has new mobile projects and wants to help Polish startups enter the UK market via  their website http://www.polishexpress.co.uk

by Richard Lucas

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Introduction

This was the 3rd Wintrepreneurs meeting we’ve held, and the first on the 3rd floor, the first documented meeting, and the first with a guest speaker –  Angel Investor of the Year – Peter Cowley. Many thanks to Laura Jenkins and the Google team for providing the venue. The format of our meetings continues to be work in progress.

We will keep the meeting open to all positive minded comers, and to have the main value based on input from participants, as per Open Coffee Krakow values.

We certainly want to encourage the support of (legal) entrepreneurial activity at the school.

If someone wants to take a lead on helping organise the next meeting probably mid December – Christmas meetup – get in touch with me and/or Ed.  There are always things to do:

Volunteers for posters, welcoming, tidying up, writing blog posts, photos, managing events. If someone wants to help with our webpage  we will be grateful. We want to keep the events low cost  “near free” so we are not in hock to boring sponsors who drone on and on….    With an all volunteer team –  and no one charging expenses, the cost of drinks etc was about GBP80 and we got GBP47 from the collection. Sponsors are welcome of course and will be thanked.

You can join our Facebook group here  our Linkedin Group here and sign up on our web page too.

Here is the summary of who said what –  (errors and omissions expected)

Ed Neale sold his delicious and great value  Barigaldi pasta and asked for input into his Brazilian garment venture – and co hosted the event, managed the clean up afterwards.

Adam Martin talked about his revolutionary 3 D printed tubes and marbles “Everyone can code” initiative for teaching programming in UK Schools which have a requirement but not the means do do so. There is a legal requirement in all UK schools to teach coding and his 3D printed kits are a new approach to making it happen

Adam Martin -  of Everyone can Code.

Adam Martin – of Everyone can Code.

Don Allen talked about his TV production business idea Which I like TV only better QuakQuak – it’s just like TV. But better.

Andrew Atter  Managing Partner, Executive Dialogue Ltd Founder of Pivomo, a provider online mentoring tools for entrepreneurs.

Patrick Schneider Sikorsky is doing corporate due dilllgience services and looking for opportunities

Chris Wacławec talked about Estimote –a world leading iBeacon company that has investment from Eric Schmidt (as well as me:-) Maybe we can do an event with Estimote?

Alex Powell talks about  the Sportshero App a fantasy sports betting platform without involving money.

Tom Davenport talked about his recruitment platform

Pawel Jaworski   is looking to develop an App for scientific conferences

Bill Orme  co-founder & principal of V1rtue, helping stop #fails since 2014. We Keep Social Media #Social. Virtue mitigates the risks of accidental or inappropriate uses of social media for Corporates, parents and college graduates looking for am advantage in the labour market

Chris Wheatcroft Tech Club Manager at Angels Den  is putting on an OW Entrepreneurs Guild pitching event at The Oak on Monday 26th January at 6:30pm  in a similar format to the event at Fruit Towers (Innocent HQ) last year.  There will be four companies pitching for investment or contacts and an opportunity to network with other entrepreneurs and investors. If you know OW entrepreneurs who would like to pitch please let him  know.

Carl Heimdal   – www.babydino.com – baby e-commerce

Richard Valtr – Mews Systems – Hotel Software and Hotel guide app

Richard Lucas talked about the TEDxKazimierz event he will be organising next year. on the look out for inspiring  people projects or ideas of relevance to this historic area of Kraków

Peter Cowley angel investor of the year gave a keynote talk.

Richard Lucas October 2014

Introduction

I met  Łukasz Krasoń  at the TEDxWarsawSalon on the 15th September organised by Agata Dziekań and the TEDxWarsawSalon team.

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Łukasz on stage with his wife Gosia, (hosts Agata Dziekań and Mateusz Nowak to the right)

He got a standing ovation for his quiet and compelling talk (in Polish) with the title “stop complaining” Apart from wanting to learn more about his story, I also heard about his dream to travel the USA next year. I felt sure  that by putting this interview up in English, and spreading news of it in the TEDx community,  I might help  find potential hosts and speaking opportunities for him in America. It does no harm to try (if you are interested, leave a comment below or get in touch with my via the TEDx network).

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Łukasz on the TEDxWarsawSalon event page.

RL Please introduce yourself, who are you, what do you do and where are you from?

ŁK: My name is Łukasz Krasoń and I am motivational coach and speaker. I am a citizen of the world, who came into the world in Poland in 1988. My mission is to inspire people to act.

RL: When did you decide to become a public speaker and work to motivate others ?

ŁK: I decided to become a motivational speaker in 2012. When I was still living in Barcelona I got a ticket to a weekend Conference that took place in Madrid. It was there, after listening to a 30-minute speech delivered by the main speaker, that I felt my mission began to become crystallise. I have always felt that I would do something good for others, for the world and for myself, but only then did I understand that this something was to inspire people to act.
RL:How did the thought first come into your mind ?  Did you have an inner voice telling you that “this is crazy!”? And if you did hear that voice how did you overcome it, and if you didn’t why not?

ŁK: Here it may come as a surprise, but I never doubted when my heart and was were first gripped by that vision to inspire people throughout the world. Just as when I decided to set off for Barcelona, the faith and desire to achieve my goal were so great that that „little voice” had no time to even make itself heard 🙂
RL:  When did you first hear about TED.com and TEDx. What was your first reaction?

ŁK:I first heard about the TED initiative before I had even discovered my mission, i.e. at a time when my personal development did not have the same priority in my life it has now. I lost my TED “virginity” when I heard Anthony Robbins’ speech, heh heh. I remember there was a time when we watched several speeches every day.
RL Why did you decide to give a speech at TEDxWarsaw Salon?
ŁK: The aim of the TED initiative is to spread ideas and thoughts worthy of people’s attention. I believe that our story and its content bring many positive things. At the basis of all happiness lies an acceptance of ourselves and a faith in the value which we bring to the lives of others. It was precisely this that I wanted to talk about at the TEDxWarsaw Salon and that is what I did 🙂

RL What are you most proud of in your life.
ŁK: If I were to choose one moment it would be the time I said “yes” to a certain text message, a message that led me and Gosia to move to Barcelona, which in turn was a key moment in my life.
RL: What did you find most challenging in given talks
ŁK: Hmmm, there are probably a number of things. Certainly, each speech has a different audience and I always try to adjust the way I convey my message so that it achieves the maximum effect. Answering spontaneous questions during the course of a speech is something I find very exciting. You very often face unexpected questions :),
However, the biggest challenge, not only when you are on stage, but also in life as a whole, is self-development. Every lecture and every speech teaches us something. It gives you the space in which to improve yourself as a person and your skills in knowing others.
RL: How did you get started with public and motivational speaking ? What was your first talk?
ŁK: That’s probably the first time anyone has asked me that question. I gave my first speech in August 2012 at a rehabilitation camp. I was there to improve my physical fitness with a group of boys I had been going with for many years. After Gosia had talked me into it I decided it was worth instilling a little joy and belief in their hearts. I talked about dreams and about the fact that regardless of our own circumstances it is we who shape our own lives.
RL: What tips would you give to other people who want to make speeches.
ŁK: There are many techniques and methods for giving speeches. You can learn how to begin in an interesting way and provide an unexpected conclusion. But what I believe is most important in a speech is honesty and authenticity. You can make things more colourful, but if you truly believe in what you say, such that even if woken up in the middle of the night you were still ready to subscribe to it with all your heart…. then you can reach out to human hearts and you really can change their lives.
RL: Do you write your own speeches down and learn them, or do you just know approximately what you are going to talk about?
ŁK: I prepare a template for a speech, thanks to which I know more or less which direction I will take, although it is very often the case that you end up having to change everything as you go along. I try to feel intuitively what the group needs, what values it expects and then I focus on those areas.
RL Tell us more about your American tour dream. Do you know why it is your dream ?
ŁK: We are flying to the States to Polish community there with the spark of inspiration. to talk about us and what happens when we stop complaining. When I was in the States for the first time in July this year I celebrated my birthday there, and I wished that day that I would have the chance to return to America as a speaker. And that dream has come true.
Why is this so important for me? I have adored American films since I was a child. I am fascinated by their variety and by the conviction that there is great potential lying in all of us. This “miraculous” world was, however, too far away then, impossibly distant. Today, however, I am ready to cross boundaries and turn the impossible into the achievable.
RL: What do you say when you meet someone who hasn’t heard of TED.com or TEDx
ŁK: I tell them that instead of going to school they should watch dozens of short films from the TED.com website, he he he. Obviously, that’s a joke, but the fact is that the speeches you find on TED.com are hugely inspiring. I will always encourage others to seek their own teachers.
RL: How do you decide who to give speeches to? Is it to everyone or do you have some criteria

ŁK: I only have one criterion: Coherency. My message is always very personal and positive. Hence wherever I speak I always take the same approach.

RL: Have you set up a foundation? What are its objectives, where does it get funding from and on what causes do you support?

ŁK:I have always liked to help people. When we first came up with the “Arise and Ride” Convoy project the idea of establishing a Foundation emerged along with it. First, because by creating your own logo, and second by possessing your own foundation, it becomes just a little bit easier to obtain funds. As regards funding, from the very beginning we put great stress on crowdfunding and it is largely through this source that the first “Arise and Ride” Convoy was able to take place. As regards the aims of the Foundation, they are an extension of the aims of my speech, i.e., to inspire people to act. I am a great advocate of the idea of the rod instead of the fish and that is what we do. Our projects broaden people’s awareness and we guide them towards developing themselves, encourage them to discover their own potential. This is quite clearly obvious from our name: “Arise” – be inspired, discover a new perspective on life, look positively at the world around you. And “Ride” – i.e. take the first step, overcome your fear of something new and make changes for the better.

RL How does Poland’s Catholic tradition impact on the way people engage with you ?
ŁK: I can only speak from my own experience. The message from the Bible is very simple in my opinion: enjoy life and allow others the same enjoyment. This is not always..

Thank you very much

(for non Polish speakers  Łukasz is pronounced ‘Woocash’ although saying Lucas or Luke is also usually OK)

Łukasz’s answers in Polish follow below

0 Please introduce yourself, who are you, what do you do and where are you from ?

Nazywam się Łukasz Krasoń i jestem coachem i mówcą motywacyjnym. Jestem obywatelem świata, który przyszedł na świat w Polsce w 1988 roku. Moją misją jest inspirowanie ludzi do działania.

1  When did you decide to become a public speaker and work to motivate others  ?

Decyzja o zostaniu mówcą motywacyjnym zrodziła się w 2012 roku. Jeszcze mieszkając w Barcelonie dostałem bilet na konferencję weekendową, która odbywała się w Madrycie. Tam po 30 min przemówienia głównego mówcy, poczułem że mój obrazek zaczyna być wyraźny. Od zawsze czułem, że zrobię coś dobrego dla innych, dla świata i dla siebie, ale dopiero wtedy zrozumiałem że tym czymś jest inspirowanie ludzi do działania.

2, How did the thought first come into your mind ?

3 Did you have an internal voice saying “this is crazy”  and if you did how did you overcome it, and if you didn’t why not?

Tutaj być może zaskocze, ale wątpliwości nie miałem kiedy moje serce i umysł ogarnęła wizja inspirowania ludzi na całym świecie. Podobnie jak podczas podejmowania decyzji wylotu do Barcelony, wiara i pragnienie realizacji celu były tak wielkie, że “little voice” nie miał czasu by się nawet zająknąć 🙂

4 When did you first hear about TED.com and TEDx. What was your first reaction?

Po raz pierwszy usłyszałem o inicjatywie TED jeszcze przed odkryciem swojej misji, czyli w momencie kiedy rozwój osobisty nie miał takiego priorytetu w moim życiu. Straciłem TEDowe dziewictwo podczas przemówienia Anthony’ego Robbinsa hehe. Pamiętam że przez pewien czas codziennie oglądaliśmy kilka przemówień.

5. Why did you decide to give a speech at TEDxWarsaw Salon?

Celem inicjatywy TED jest szerzenie idei, myśli wartych uwagi. Wierzę że nasza historia oraz treści w niej zawarte niosą wiele pozytywnych elementów. U fundamentów szczęścia leżą akceptacja samego siebie oraz wiara w wartość jaką wnosimy w życia innych ludzi. Właśnie o tym chciałem opowiedzieć na TEDxWarsaw Salon i to zrobiłem 🙂

6 You used your personal love story as part of your  “anything is possible” argument. Given that finding happy relationships and love is so hard even for the most motivated and kind people, is this not the one area of life where people don’t have control because it so much depends on  other people?

4. What are you most proud of in your life.

Jeśli miałbym wybrać, to byłoby to odpisanie “tak” na pewnego jednego szczególnego smsa, smsa który sprawił że wyprowadziliśmy się z Gosią do Barcelony, co z kolei było momentem kluczowym w moim życiu.

5. What did you find most challenging in given talks

Hmmm chyba jest to kilka rzeczy. Na pewno każde przemówienie ma inną publikę i staram się zawsze dostosowywać sposób przekazu tak aby dać maksymalnie dużo. Odpowiadanie na spontaniczne pytania, w trakcie przemówienia to również bardzo ekscytujący moment. Zdarzają się bardzo nie oczekiwane pytania 🙂

Największym jednak wyzwaniem na scenie, ale myślę że i w życiu jest rozwój siebie. Każde przemówienie czegoś uczy, daje przestrzeń do doskonalenia swojej osoby i umiejętności poznawania innych.

6. How did you get started with public and motivational speaking ? What was your first talk?

Chyba po raz pierwszy ktoś zadał mi takie pytanie. Moje pierwsze przemówienie odbyło się w sierpniu 2012 roku na turnusie rehabilitacyjnym. Byłem tam z grupą chłopaków, z którymi jeździłem od wieku lat podnosić swoją sprawność fizyczną. Po namowie Gosi uznałem że warto wlać trochę radości i wiary w ich serca. Opowiedziałem o marzeniach i o tym, że bez względu na okoliczności to my kształtujemy nasze życie.

7 What tips would you give to other people who want to make speeches.

Technik i sposobów przemawiania jest bardzo wiele. Można się nauczyć interesującego rozpoczęcia, niespodziewanego zakończenia, ale to co moim zdaniem najważniejsze w przemówieniu to autentyczność i szczerość. Pewne rzeczy można przekoloryzować, ale jeśli wierzysz w to co mówisz i nawet wybudzony w środku nocy jesteś gotów się pod tym podpisać… wtedy trafiasz do ludzkich serce i możesz realnie zmienić ich życie.

8  Do you write your speech down and learn it, or do you just know approximately what you are going to talk about?

Przygotowuje szablon przemówienia, dzięki któremu wiem mniej więcej jaką drogą będę podążał, jednak bardzo często już w trakcie procesu wszystko się zmienia. Staram sie ituicyjnie wyczuwać czego grupa potrzebuje, na jakie wartości czeka i potem kładę akcenty na te obszary.

9 Tell us more about your American tour dream. Do yo know why it is your dream ?

Lecimy do Stanów aby przekazać iskrę inspiracji Polonii tam mieszkającej. Opowiedzieć o nas i o tym co się dzieje kiedy przestajemy narzekać. Będąc po raz pierwszy w Stanach w lipcu tego roku, w dzień moich urodzin zamarzyłem by wrócić Ameryki jako mówca, właśnie się to marzenie realizuje.

Dlaczego jest to dla mnie takie ważne? Od dziecka uwielbiałem amerykańskie filmy, byłem zafascynowany tą różnorodnością i tym przekonaniem o wielkim potencjale czekającym, w każdym z nas. Ten “cudowny” świat był jednak tak daleko, wręcz niemożliwe daleko. Dzisiaj jestem gotów aby przekraczać granice, a niemożliwe zmieniać w osiągalne.

10 What do you say  when you meet someone who hasn’t heard of TED.com  or TEDx

Powiem by zamiast iść do szkoły odpalił kilkadziesiąt filmików ze strony TED.com hehehe. Oczywiście to żart ale fakt że ilość inspiracji płynąca z przemówień na TED.com jest ogromna. Zachęcać będę zawsze do szukania swoich nauczycieli.

11, How do you decide who to give speeches to? is it to everyone or do you have some criteria

Mam jedno kryterium: spójność. Mój przekaz jest zawsze bardzo osobisty i pozytywny, dlatego tam gdzie występuje przekaz również taki musi być.

12. you set up a foundation?  Why what are it’s objectives, where does it get funding from and on what causes do you support

Od zawsze lubiłem pomagać. W momencie kiedy zrodził się pomysł Konwoju “Wstań i Jedź”, równolegle powstała Fundacja, po pierwsze gdyż chciałem aby projekt był traktowany jako daleko idąca idea mająca swoje logo, a po drugie posiadając Fundacje odrobinę łatwiej organizować fundusze. Co do funduszy to od samego początku mocno stawialiśmy na croundfunding i poprzez to źródło w głównej mierze pierwsza edycja Konwoju “Wstań i Jedź” się odbyła.

Jeśli chodzi o cele Fundacji to są one swoistym przedłużeniem celów mojego przemawiania, czyli inspirowania ludzi do działania. Jestem wielkim zwolennikiem ideai wędki zamiast ryby i to robimy. Nasze projekty poszerzają świadomość ludzi i nakierunkowują na rozwój, na odkrywanie własnego potencjału. Nasza nazwa mówi o tym dość wyraźnie: “Wstań” – zainspiruj sie, poznaj nową perspektywę na życie, pozytywnie spójrz na otaczający Cię świat. I “Jedź” – czyli zrób pierwszy krok, przełam strach przed nowym i dokonaj zmian na lepsze.

13, How does Poland’s Catholic tradition impact on the way people engage with you ?

Pozwolisz że wypowiem się za siebie. Przekaz jaki idzie z Biblii jest bardzo prosty moim zdaniem, ciesz się życiem i pozwól cieszyć się innym. Nie zawsze jest to tak proste, ale zawsze jest to osiągalne. Postać polskiego papieża Jana Pawła II wywarła na mnie wielki wpływ. Dużo wrażliwości i empatii nauczyłem się właśnie od niego.

14  Which are your favourite TED talks and why ?

Anthony Robbins – Why we do what we do. Lubię Tonego i to w jak prosty sposób potrafi przedstawiać ludzkie zachowania. To konkretne przemówienie zawiera wszystko to czego poszukuję: zaczepny temat, uniwersalny przekaz oraz interesujące i zabawne wykonanie.

15 You met your wife on line on a help forum how long have your been helping in on line fora and why did you start doing it?

Tak jak już wspominałem odkąd pamiętam lubiłem pomagać, zarówno wcześniej kiedy byłem grafikiem komputerowym, tak samo teraz już jako coach i mówca motywacyjny. Wierzę że dobro wraca i dlatego pomagam na tyle ile mam możliwości i czasu.

16  What funny interesting and/or strange facts can you tell us about yourself than most people don’t know about ?

Hmmm może to. Ci co mnie znają wiedzą, że prawie w ogóle nie przeklinam, a wręcz namawiam do tego samego innych, ale nie zawsze tak było. W okresie największego buntu w liceum przeklinałem w co drugim zdaniu. Pamiętam że po śmierci Jana Pawła II w Polsce zorganizowano akcję w której młodzież do szkoły miała pójść w czarnych opaskach jako forma uczczenia jego wkładu w rozwój świata. Założyłem taką opaskę, ale też dodałem do tego postanowienie, koniec z przeklinaniem. Trzymam się tego do dzisiaj

17. If you were going to look back at your life and be proud of one thing you had done or achieved what would it be ? Some crowning achievement that might be written on your grave stone?

Od dawna towarzyszą mi slowa z Horacego – “zbudować pomnik trwalszy niż ze spiżu”, myślę że tym pomnikiem jest Konwój “Wstań i Jedź”. Wierzę że nasza idea dotrze do serc wielu ludzi na całym świecie i będzie jednym z elementów zmieniających świat na lepszy.