I sometimes get requested to promote and share details of events on my Social Media channels.
I sometimes get requested to promote and share details of events on my Social Media channels.
Richard Lucas 28th August 2016
Shining a light on the darker consequences of Brexit.
Once the UK is out of the EU the number of illegal immigrants from the EU in the UK will rise as people who are allowed to visit the UK as tourists overstay their visas. This is a certainty.
The reasons are obvious and well understood.
Just as Australians and New Zealanders come to Europe on tourist visas, and overstay while working in the shadow economy, hoping either to make enough money, and/or find a sponsor or spouse to regularise their status, Europeans allowed into the UK as tourists will start overstaying.
Even the most hard core Brexiters are not yet arguing that they want UK citizens to get tourist visas to go to Europe. Therefore tourist visas will not be required of EU citizens. In all likelihood we will end up with something similar to the USA post Brexit, with landing cards, and longer queues – but hey, Brexit was all about control of borders.
The number of deportations will rise as the UK “gets control” of its borders. Smaller businesses, street traders, farmers and sectors like hospitality which need low cost labour will cut corners. Sometimes they will be caught sometimes not. As with the “war on drugs” attempting to ban doing business between willing buyers and sellers will fail. Otherwise law abiding people will get familiar with illegality as employers and employees.
Illegal immigrants are much more vulnerable to exploitation and abuse, because it is so hard to get access to police protection when you fear deportation. Employers open to blackmail, and being shopped.
Questions to Theresa May, Boris Johnson, Michael Gove, Liam Fox and the other architects of Brexit.
– What do you think the rising numbers of deportations of working but now illegal Europeans will do to our relations with Europe?
– What will you say to the families of those illegal immigrants in the UK who are trapped in sex slavery ?
– In some countries victims of human trafficking get the right to work and stay if they escape from their tormenters. Will you offer work permits and residency to those who are being abused in the UK?
Even if my forecasts of deep and lasting slump and stagflation in Britain come to pass there will still be jobs in Britain that foreigners want to do illegally.
The architects of Brexit have lit the fuse of a very dirty and repellent bomb.
Hugo Dixon is an excellent journalist, entrepreneur and person. He founded the Infacts.org website and movement – which supports Britain’s continued membership of the EU, and has as its mission statement:
“InFacts is a journalistic enterprise making the fact-based case for strong relations between Britain and the EU. We also expose the false promises and inaccurate statements made about Britain and its relationship to the EU.”
I recently sent him – on my brother Edward Lucas’s recommendation – details of a correspondence about how badly the UK media production industry may be damaged when Theresa May’s government leads the UK out of the Single European Market. He invited me to write a piece about why I am applying to be Polish.
Some other points for my readers.
We read a lot about Poles coming to live in Britain. Well, I am an example of the reverse phenomenon, Brits living in Poland. I am now applying for Polish citizenship. Having lived here for over 25 years, I didn’t even get a vote in the referendum.
I want to be citizen of an EU country. I now have rights and freedoms to live, work, trade, study and travel as a result of Britain’s EU membership. I want to keep them after Britain surrenders them.
I want to be fully part of a country that shares my European values, to make a statement that I am fundamentally against Britain disconnecting from Europe and to show how disgusted I am that loyal British subjects living abroad have been disenfranchised.
I am internationalist in outlook. My Britishness is important to me, but not my defining characteristic. I was happy being in a Europe where barriers were coming down and nationality was becoming less important over time. My decision to apply to become Polish is an emotional reaction against the architects and leaders of Brexit. I feel saddened, ashamed, infuriated and/or repelled, by them. Whether they are holidaying in Switzerland or playing cricket the day after the vote, I just can’t identify and feel close to a country led by such irresponsible people.
I want Britain to be a decent country, treating other countries’ citizens and British people with respect. Repeating “Brexit means Brexit” without saying what it means is anything but. Real people and lives are affected. Millions of foreigners in Britain and British people abroad live with unnecessary uncertainty about their residency rights. I did not always agree with Tony Blair, David Cameron, Margaret Thatcher, and other British leaders – but I never felt they clowned around, playing word games with topics that impact people’s lives.
International contacts and diversity benefit British culture. Rejecting intolerant faiths and ideology requires knowledge and understanding. Reducing the number of British people who know the rest of the world and foreigners who know the British will do lasting harm.
We will never be able to fully quantify the loss of experience that the Brexiteers are imposing on foreigners and British people alike. It is heart breaking. My six year old daughter once told me: “it’s not what you have – it’s your experiences that matter”. Brexiteers are stealing future experiences from our children.
Wealthy, well educated and successful people will find ways to get second passports, visas and escape the stagnation, isolation and poverty that awaits. The Brexit leadership will be mostly OK, and better able to afford a cut in their living standards. For the poor and less well connected, being stuck in Britain will be much worse. There will be much less tax revenue to alleviate the many problems that Brexit will cause.
Alexander Bett and Anand Giridharadas gave excellent talks at the TED Summit in the last week of June 2016, and they spoke for me. I join them in recognizing that the reasons people voted for Brexit were real. Those leaders in politics and the media who misled the British people are responsible. If they see the error of their ways in years to come and work together with those who want to lead Britain out of isolation and poverty back to Europe I will be happy they changed their minds. But Brexiteers, it is you who leading this doomed project. You are responsible. It is going to be hard to forgive, and impossible to forget.
Richard Lucas is a businessman with companies in Poland, Britain, Hong Kong, and the US
3rd July 2016
“Bring the boys back home” is the cry of those who want war to end and troops to return to safety. In the context of Brexit, those forced to return to Britain is a group who will be repatriated against their will, but the larger group will be those who never get to leave in the first place because it is too difficult to get a visa.
The world of visa restrictions is one that British people only face now when they go outside Europe. I go to the US and Canada on the “visa waiver” programme. I still have to fill in a form, answer questions about what I am doing, and leave within three months. Pretty much like the Non EU channel at airports. That is where the Brits will be lining up soon.
The consequences are not just economic, as companies relocate out of Britain. It is much more serious. In the short term the pain of lost opportunity, the long run a much more insular and isolated island.
It is going to be much, much harder for British people to marry foreigners and vice versa when Britain leaves the European Union.
“My girl/boyfriend is a an EU national foreign” is certain not to generate a visa for a Brit to live in France, Italy, Poland or other EU countries for more than three months under the points based visa/immigration system advocated by the Brexit-ers.
As Dr. Helen Fisher – the author of bestselling “Anatomy of Love” – argued at the TED Summit in Banff Canada last week, young people are delaying their commitment to marry until they are absolutely sure about their partners. Extreme caution is shown. Living together before marriage is the norm in Europe. Brits will not be allowed to do this in EU countries, and EU citizens won’t be allowed to do this in the UK.
The idea of a “Year Off/Gap Year/Sabbatical” drifting around Europe, with occasional jobs when the money runs out, is also going to be removed. We British will have to plan our visits to “the Continent ” as carefully as the Americans or Australians do when they come to Britain/Europe. Spending un-structured time in Europe will no longer be an option.
Tech Entrepreneurs will also have tough choices to make. Most will re locate to more “foreigner friendly” places be it cool friendly and expensive Dublin or cheaper cool and friendly Kraków or Berlin. If Scotland manages not to be forced out, then Edinburgh and Glasgow have a chance to receive Tech Refugees from England.
The Brexit-ers are deliberately and intentionally proposing policies that will remove freedoms that British people of all ages have enjoyed in Europe for two generations. What a pathetic achievement. I feel miserable every time I think of all the young people whose life chances have been so much restricted
Banff, Canada 27th June
At the TED Summit yesterday a group of TEDsters and TEDx-ers gathered to discuss the profound shock we feel about Brexit.
One idea suggested by a participant was to lobby our MPs as they will have to face their electorate with the terrible consequences of this fateful move.
If you are reading this and you care about the freedoms, peace and stability of Britain and Europe, and you have a vote in Britain, please write your version of this to your MP. You can find out who it is here
If you know any British person who thinks like me, send them a link to this post
I will never forget you helped me if you do
———- Forwarded message ———-
From: Richard Lucas
Date: 27 June 2016 at 07:43
Subject: please stop us leaving the EU
I implore you to change your mind.
I posted this on the OMGKRK group on Facebook, and thought it was worth sharing.
If you care about making University Education more entrepreneurial please listen to this interview with Richard Miller of Olin.
I am re thinking my approach – Olin is to Universities what the School in the Cloud is to schools. – maybe benchmarking against San Francisco and/or Cambridge is not ambitious enough. …
here is the post I made 20 minutes ago.
Listen to the head of Google Campus Warsawhttp://projectkazimierz.com/rafal-plutecki/ in the latest episode
Several points to note
1 Focus not about brand Warsaw, or Poland instead of Brand Kraków but brand Central Eastern Europe,
2. Also note how Professional Service providers (lawyers, and esp bankers) in Warsaw are way ahead our our Kraków community. minute 19:00 in his response to my observation that we never see bankers and seldom lawyers, or accountants at startup community events. In Warsaw they have been showing up at Google Campus events.
With the honorable exception of Jan Marczyński Legal advisor and partner at JWMS law firm (jwms.pl) who is a regular at Open Coffee Krakówockrk.co/faq and is doing things the western way, offering pro bono advice to startup and Katarzyna Orzeł – who I met at an X Massive event (companies I am involved in are a client of both law firms ) we are not visited by many professional support services at events like Startup Stage, Hive, Krakspot, and Open Coffee… (If anyone reading this feels left out and offended, please post a link below, and apologies in advance) come tomorrow (this was posted on Wednesday 15th June) to Open Coffee Krakow and prove me wrong..
3. Rafal Plutecki was a successful entrepreneur, as Brad Feld says here and elsewhere https://www.youtube.com/watch?v=zXD5vt0xhyI the Start up Eco system must be led by entrepreneurs so it was a great hire by Google.
4 Hat tip the UMK (City) and UM (county) authorities and KPT – county and town and technology park officials do show up and are very welcome… The fact they join our meetings, rather than expect us to show up in their offices is fundamental to developing soft linkages, (other officials reading this please note)
An example of the government being ahead of the business community. 🙂
5. It’s great for Poland that we have Google Campus in our country. Of course it’s a bit sad for Krakow that we no longer have more events than everyone else put together, but a thriving startup scene in Warsaw and Central Europe is good for us. Capitalism is not a zero sum game.
6. I’m leading on AGH but if there are members of our community who can take responsibility for making sure we reach the new students in other disciplines, (teachers, music, actors, artists, geographers doctors sociologists linguists, farmers etc ) who will arrive in Krakow in Q4) get in touch, It’s criminal that there is so little pro active outreach to promote startups and entrepreneurship in these communities, (and again if I am wrong post a link).
Call for action – essentially we need people who can clone what we are going to do in AGH, which is a series of regular networking events similar to Cambridge’s Enterprise Tuesdays where current students interested in enterprise, meet alumni who have gone into business in an informal setting.
This is a leadership oppportunity – I can’t organise events in every dept of the UJ & PK, but if anyone reading this wants to take responsibilty, let me know and I’ll invite you to a meeting in September where you can find out what you need to do in your depts If you want to help with the AGH project, you are equally welcome. First and Foremost introductions to AGH Alumni who have started businesses of any description and who would be able and willing to join and contribute (time + energy – not money) to participant focussed events with students)
Richard Lucas 4th June 2016
Until yesterday I haven’t been to a concentration camp site since I went to the Dachau site in Bavaria in 1984. That terrible and profound experience cemented my commitment to tolerance and freedom that has stayed with me to this day.
Yesterday 3rd June 2016 I was honoured and humbled to have been part of the JCC’s Ride for the Living. See the route here
and media coverage here . I went because Jonathan Ornstein asked me a few weeks ago “Why don’t you come on the ride?” (I knew about it from last year’s TEDxKazimierz, and had not thought it was my type of thing) but found myself saying. “yes – why not” and now I’ve done it. It’s been an very profound and moving experience.
Before the gates of the Auschwitz museum at the Opening Ceremony – Jonathan Ornstein stated – calmly and clearly
“My grandparents were murdered here …”
His message reached seldom touched parts of my soul. Jonathan and the Jewish Community Centre in Krakow are spearheading a movement to focus on rebuilding Jewish life in Poland. The realisation that many of the 150 people making the 84 kilometre (55 mile) ride yesterday – were not only making a commitment to life and the future – but also honouring the memory of murdered relatives hit me at different moments in the day.
An old man, Haim (Chaim?) participating in the ride – born in during the war – told me how his baby brother had died in the forests during his parent’s escape from a Ghetto in Nazi occupied Poland – for lack of food and medicine. His name “Haim” means “life”. His life a testimony that the Nazis failed and lost.
Another participant read out a long list of his relatives who had been murdered. Totally heart-breaking to listen to.
Robert Desmond – whose ride started the whole project off (if you don’t know what the Ride for the Living is watch his TEDxKazimierz talk) told me how he had not lost a single relative to his knowledge in the Holocaust. For him (and all of us, I think) – the Ride shows that we are defiant and public in our opposition to intolerance, racism and oppression. He called for those on the Ride to do something positive during the day. I thought “at least I’ll write blog post”. I will also interview him for the ProjectKazimierz.com podcast – not just to spread the word about this project – but also his tech startup.
During the incredibly well organised day, a heroic team of volunteers and leaders from the JCC: Sebastian Rudol, Agnieszka Giś and dozens of others supported us. (apologies for anyone omitted). The well equipped, organised, and professional police kept us safe (Polish style) on the public roads. Many of those spectating as we cycled by smiled or waved (inevitably once in a while an angry driver sped by, dangerously close and fast. Bad driving is a disgrace every day of the year .
Any time I thought of my sore backside, aching knees or sunburned skin, I just reminded myself of the torture, murder and misery of the war, the broken hearts and minds, left behind afterwards. Even though my pain was real it was also nothing.
I’m neither Jewish nor Polish, though I’ve lived in Kraków, Poland for more than half my life. The Ride for the Living feels important because it is so aligned with my core values, namely:
1. No matter what has gone before – we are alive now – What we do now is under our control and is our responsibility. We are going to be remembered for the things that we say and do.
2. We should know the past. I don’t recommend clicking the following links if you want a happy day, yet it is important to remember the countless lesser know places of terror like Ivano-Frankivsk here in Ukraine, That people like SS-Hauptsturmführer Hans Krueger really existed and that their crimes against Poles, Jews and others were almost beyond comprehension. Individual people were responsible for what they did, The millions of deaths were made up of disgusting crimes like these. The Dachau I saw in 1984 was just one hell hole of so many.
3. That it is possible to change the world for the better . That those in favour of tolerance and freedom, and living a better life now can take action. In the words of 91 year old Professor Wojciech Narębski – here on the TEDxKazimierz stage in 2015 – “if you are lucky enough to be alive and free, and to have a family – you should appreciate your family, your life and your freedom, and do something worth doing with your life.” The Ride for the Living raises money for good causes and awareness – both “never forget” and “celebrate life”.
4. There were smiles and laughter and talk about plans for the future. It is hard to make sense of the atmosphere. At a deeper level, whatever we do – can be done in a more or less positive way. The Ride for the Living is a terrific example of how to do things right and at scale.
Thank you and respect.
I don’t feel I have done full justice to my feelings about yesterday – This is a start, in the words of my father J R Lucas “the best is often the enemy of the good”. I hope this is good enough for today.
If you want to know about Jewish life in Poland watch this TEDxWarsaw talk by Rabbi Michael Schudrich (note the subtitles… which I am proud to have contributed as part of the TED Open Translation Project -meaning the talk is available in Hebrew and Korean as well as English). Watch this video to understand why I was inspired to work on Rabbi Michael Schudrich’s talk. If you want to know about the JCC watch Jonathan Ornstein‘s TEDxWarsaw talk here
I regret the fact that not everyone who wants to attend can come. In an ideal world we would have unlimited capacity but our wonderful venue has limited capacity (about 230 seats in all).
We will have a live stream, and we upload talks onto the TEDx Channel on Youtube.
– anything else that you think should encourage us to give you a ticket. For example one TEDx applicant wrote “I’m raising two small children with little support. TED and TEDx stops me from going crazy – and I talk to my children about what I am learning even though they are a bit young to understand, I’ll do everything and anything I can to be positive and make a contribution on the day”. She got her ticket.
3 Doesn’t this make TEDxKazimierz elitist?
Furthermore, you are trusting us with a day of your life. We don’t take you for granted. The success of our event is measure by the way attendees/participants feel about their experience. We don’t just aim to make sure you feel it was a great way to spend your day – we want you to tell people it was one of the best days in your year (or even your life)..
5. Who decides? Several members of the TEDxKazimierz team review all the applications and vote.
9. If I don’t get a ticket will I be able to watch on line or with other people?
Yes we will have a live stream, details will be posted on the website and social media, and if there is demand we may organise viewing parties. If you don’t get a ticket we will tell you about the viewing party option.
10. where can I find out more about TED, TEDx-s and TEDxKazimierz
Make a profile on TED.com https://auth.ted.com/users/new
“Hi Richard, can we grab a coffee – I love to get your feedback on my business idea to do X in Y – and show you my awesome product. I believe it is really great, and is going to be huge.
We urgently need small investment of $100K due to our first customers being late in deciding to buy/ to keep us going as we get close to going global. It’s a billion dollar market. We must talk soon, or you’ll miss out. I’ll be able to slot you in next week.
Interplanetary Awesomeness Officer and Founder
Dear Chief Awesomeness Officer,
Thanks very much for approaching me.
Best is to come to Open Coffee Krakow ockrk.co/faq and we can chat after that.
I trust that you are OK with open feedback and if there are things about your idea I don’t like you’ll want me to tell you. Please confirm, Do send me a Linkedin invite so you can see more about me and vice versa. Say you’ve done business with me.
A lot of inexperienced entrepreneurs have read an article somewhere full of “fake it till you make it” type BS and imagine that a stupid angel can be duped into handing over money. It’s seldom true, and it’s not a great way to approach me. I’ve made lots of mistakes and am not that smart – but I don’t like being patronised.
It’s important to think and reflect before sharing my feelings. I may be annoyed and angry, but I really want to help entrepreneurs. I’ll try to help the guy learn. Maybe I was like that once.
Getting their Linkedin details enables me to figure out what sort of history they have. Past actions (and inactions) give a great insights into someone’s potential.. )
Maybe there are people out there who respond well to crappy messages like the one I am dissing ? If anyone reading this found an investor this way, I would love to stand corrected. The beauty of a free society is that there is more than one way of operating.
I tracked down Mateusz as a result of my search for Snapchat experts. He made clear that Snapchat is not his “only thing” but this interview is focussed on Snapchat. My questions in bold
Please describe what Snapchat is and is becoming to someone who has not really got the concept yet
Snapchat is a 100% mobile application which is very specific. Content which we publish disappears after it was watched, read or published on MyStory (in 24 h) It’s a place where people communicate mostly by photos and videos, in a very creative ways (filters, special effects, drawings).
You can communicate directly with people (personal message, chat, video/audio call), show your stuff to everybody by publishing content on stories, watching Live Stories from events or different places or consuming high quality content made by Publishers on Discovery (Mashable, BBC, MTV, National Geographic and more).
Snapchat is very innovative, constantly growing and reaching more adults. Bigger players like Facebook are copying some of it features (QR Codes, Slingshot, poke, self-destructing messages in Messenger)
Why do you think it is experiencing such growth, to start with people said it’s for teenagers who want to be somewhere their parents are not. but is this still true?
Most of new platforms have started from youngsters (Facebook, Instagram, Youtube, MySpace). Somewhat it’s a natural cycle, young people have time and want to experiment, check new places build their own world far away from parents, teachers and other relatives.
I think that youngsters feel very comfortable with “disappearing content”.
Snapchat also provides very creative tools: you can draw, put emojis and stickers, put some filters, make face change with your buddy or with a person from the photo – isn’t that cool?
If you look on youngsters world it is very dominated by smartphones and this is 100% mobile app, which take whole screen of your mobile device.
And why Snapchat is experiencing such a growth? It’s a hard question because I believe that there are no simple answers. For me Snapchat has put some innovation on the market in terms of mobile (photo/video) app world, go 100% in vertical, experiment with new stuff, 100% mobile. I think it fits well to new generation.
On the other hand demography of Snapchat user is growing so it’s only a matter of time when more and more adults wills start using this app.
The “wake up call” is often discovering that a major rival or competitor is establishing a following on Snapchat. How easy is it to find your competitors and business partners on Snapchat ? What are the simplest rules and tools?
You have to see it outside Snapchat on other social channels because if you don’t know account name of the brand, you won’t find it.
Now is a very good time to bring your brand to Snapchat.. Figure out your communication on that channel, think if your target audience is there. Do you know what kind of stories you want to tell people via Snapchat and would they be valuable for your audience.
If your answer is “yes” then get stuck in: there is a lot to win. Many brands are waiting for “perfect moment” where they will have advanced analytics and some gurus will tell you – okay it’s safe now, you should go there, it’s working! But then you will miss a lot of opportunity to steal a march on your competitors, user engagement and interaction.
Actually people really care about stuff that you are posting, they are looking at stories, adding new accounts, checking it out. But nothing lasts forever, especially user attention. I remember some years ago how many people in Poland liked everything on Facebook, you wrote “I need 300 people to reach 10 000 likes on my page, please help” or how many new people we add to our friends – people use to do that.
If you try do it now, it’s very different. The platform changed, we changed, our level of excitement went down, and we are much more selective. That’s why watching the market for attention, and knowing when to go with something new is important.
What kind of benefits do companies and individuals derive from establishing a good Snapchat presence. What are the challenges when analyzing competitors’ Snapchat presence. How do you go about it?
Snapchat is a platform where you can bond much more deeply with your community than on other channels.
Second, people are spending a lot of their time there. It’s fresh, new, there is still a big field to do something as a first or create your own way/style. The two biggest assets of Snapchat are user engagement and attention – things that marketers are struggling for every day.
I don’t think that Snapchat will dominate other communication channels, but it will be a great one to provide a different way of communication, Closer & more creative and authentic (even if you use mask filters, you can’t prepare your content before).
I think that biggest challenge is to know how many people saw the stories of your competitors. Some big brands making the mistake of chasing numbers by hiring influencers to make stories for them. This makes a spike in interest, but after that nothing happens on their Snapchat channel or it is simply weak, because the marketing team behind it doesn’t have any idea for consistent communication. It’s a huge waste of money unless part of an integrated plan.
Making an impressive Snapchat video is a bit of a challenge for a Snapchat “newbie”. If he or she is not there in a professional capacity, it doesn’t matter so much as it temporary. but if you are a personal brand, or a company, then it’s a stress, a little like Periscope. What are the options ?
Yes, you are right. A lot of marketers or people who are celebrities are afraid of new things, don’t have too much time or are just romantic about their old channels and don’t see need to be at the front.
For a serious brand or personal brand it is good to contact person who is a specialist (like me ) Should they be on Snapchat at all (is their target audience there, or will they be soon), if yes, They should learn the mechanism the DNA of the platform or find someone to teach them.
A lot of people are stressed with live content (Periscope, Facebook Live) and I respect that, it’s not for everybody. With Snapchat you always decide if you want to publish photo, video or drawing after you made it. A disaster does not have to on line.
There are few tips for personal brands:
– contact with somebody who has practical knowledge about Snapchat
– check the most famous Snapchat users, see how they are using this channel
– experiment, see what works for you the most, how you feel with it, do you want to do it
– set your goals and discuss with experienced professionals
– contact with somebody who have practical knowledge about Snapchat
– is your target audience on Snapchat ?
– what value you want to provide – fun, education, ‘behind the scenes’ stories. Other…?
– think and decide how Snapchat can be part of your communication strategy
– set your goals and discuss with experienced professionals
– review what resources do you have. Can you sustain regular content?
What are the dangers of an unprofessional Snapchat presence., it is better to have a fewer and higher quality or doing them daily even if not so well ?
That depends if you are a brand or a person. I mean from user perspective Snapchat is a platform which gave you a lot of flexibility, it’s not about perfection (that’s why probably a lot of people like it). It’s about moment in time, people use it to communicate with their friends.
From marketing perspective (brand). It’s not about perfection too, but about value. What interesting content you have for your existing and possibly new audiences. Why somebody should give you 30 seconds of their time to watch your stuff. For example if you are and operator for Formula1 Snapchat be where the action is: on the F1 Championship, make takeovers by top drivers, go to Pit Stop – just create your little show around it. Have a concept, but left a lot of space for flow and creativity.
The biggest mistake for brands is just – being boring, don’t have any concept or leaving your whole communication for few big and expensive shots with influencers. You put them on, make an impact– get many new followers – but then what? Consistent planned communication matters.
You just have to know how to use the energy of an influencer for your brand, not only for stats and numbers of followers. Think about building community around your consistent activity – not just around one show.
How often does someone need to post a Story if they are going to be effective, and how much time does someone needs to devote to making a good Snapchat story?
It depends on what kind of brand are you, what is your target, how much resource you have. Ideally it is every day. For some brands it’s much easier to create content, others need to think more about the concept.
A good Snapchat story is not the most complicated or the one which takes most time.
Is the one that is most interesting for your community. It’s different for each branch, because it’s easier to create a good story from event, backstage, makeover then create a concept for specific day with specific content.
What are the key features of a good Snapchat story, and what mistakes do you see most often.
– be authentic
– creative – use different tools
– provide value – think about your community and their time
– be consistent
– publishing everything around you without thinking “ I’m going to work…. “ I’m making a coffee . here is my office..” might be interesting once if the theme is … my working day
– making snaps horizontal (if there is no need or idea around it)
– no idea/concept for your activity
Once someone has committed to Snapchat and the content is live, should they start promoting it right away, or wait until they it is achieving their objectives? Once they are ready for promotion, where should they do it?
That depends on the story. If the story will have sense from first or second snap I prefer to start it promoting right away. If you are creating stuff which need a one third, half of full story to make a sense I will create it ASAP and then start promoting it on different channels. It’s all about context for people who will join you and have the first impression.
If someone objects to making Snapchat content at considerable expense and seeing it disappear, what can they do to keep it alive on other channels.
Download it to your mobile as soon it will be ready or make print screens to put it on different channels. It all depends how you want to use it. After that you can upload it on Youtube, Facebook, Instagram or in other places.
How do you expect Snapchat marketing to evolve as Snapchat starts to monetize its traffic.
That depends what kind of features they will make live. But I think that next big steps will be opening advertisement panel for more countries (ads, Discover, more local Live Stories) sponsored filters, graphic effects and creating some cool features for brands to tell stories.
I think that Discover and Live Stories have much more power when they are put in context of specific country (geolocation). More people will care about Discover if they could check information close to where they are or are from. The same with Live Stories. So I see some interesting points in that.
One thing I’m sure of and I think the Snapchat team agree about is that you have to implement advertisement in the smart and not too commercial way. People don’t like attacked with advertising. It’s business of course, so that you have to balance it somehow and be smart.
Check out Mateusz’s web page here